Jobs and Careers

Industry Marketing Lead - Manufacturing

United States - Remote, United StatesRemotefull_timeVerifiedPosted 14 Mar 2023

About the role

Reporting to the US Vice President of Marketing, the person in this role will be a collaborative and confident self-starter with the ability to build the pipeline through scalable B2B and referral marketing programs for HSO’s manufacturing and field service practice.

The successful applicant will have a proven track record of planning and orchestrating the execution of multi-channel B2B demand generation campaigns. They will also have experience cultivating referral leads through partnerships and influencer marketing programs.

Responsibilities Include:

Translate sales goals and value propositions into actionable marketing plans.
Develop and manage demand generation programs to drive pipeline for designated industries from start to finish, including planning, creating, executing, evaluating, and reporting. Tactics may include:
- Email campaigns
- Virtual and in-person events
- Blogging
- Video creation
- Case study writing
- Website content development and updates
- Target list building and maintenance
- Lead capture and management
Develop relationships with influencers and collaborate with them on co-marketing campaigns.
Measure, analyze, and report on the effectiveness of marketing efforts to drive MQLs, SQLs, and opportunities.
Develop and manage the marketing budget for designated industries
Oversee social media efforts for designated industries, including writing and scheduling to generate engagement for campaigns
Keep up to date with marketing best practices

Requirements

7+ years of experience marketing to manufacturers, ideally for a Microsoft Dynamics partner or a competitive software solution provider

A bachelor’s degree in business, marketing, communications, or a similar concentration

Demonstrated experience partnering with Sales to deliver results

Experience using CRM and Marketing Automation systems

A strong understanding and passion for demand generation, with a demonstrated track record of owning campaign effectiveness and driving successful results

Experience allocating & optimizing spend across tactics

Ability to manage multiple initiatives with a track record for meeting deadlines

Excellent written and verbal communication skills with strong attention to detail

Ability to facilitate and enable collaboration with a desire to cultivate relationships

Exceptional organizational and project management skills.

Excellent analytical and problem-solving skills

A knack for learning and using a myriad of marketing applications

Benefits

We offer competitive pay with and performance-based bonus. Our employees also enjoy unlimited paid time off and a flexible and affordable benefits program designed to help you be and stay well, including: medical, dental & vision coverage, flexible spending accounts, health reimbursement account, and a 401(k) plan with a company match. Additionally, you’ll have the benefit of working alongside enthusiastic and energetic teammates in a dynamic and thriving environment.

HSO is an Equal Opportunity Employer.

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