Digital Marketing Specialist

Overview

As a Digital Marketing Specialist here at Sigma Squared, you’ll be responsible for developing and executing a wide range of marketing initiatives, with a strong emphasis on building out our foundational digital marketing strategy. You’ll work across multiple channels and partner closely with the Sales team to drive brand awareness, customer acquisition, and engagement.

Key Responsibilities

• Plan, launch, and optimize campaigns across paid social (Meta, LinkedIn, etc.), Google Ads, and email marketing

• Optimize digital spend for lead generation, pipeline acceleration, and account engagement

• Create and manage content across our blog, social media, and email newsletters; write compelling copy for ads, landing pages, and website

• Manage basic website updates (e.g., using Webflow, WordPress, or similar); implement on-page SEO best practices and collaborate on content strategy

• Track performance metrics using tools like Google Analytics, HubSpot, or other CRM/marketing platforms; present actionable insights to the team

• Help build a cohesive brand voice and presence across channels; manage social media scheduling and engagement

• Support lifecycle marketing efforts including lead nurturing, drip campaigns, and surveys

• Assist with product launches, webinars, or small events (virtual or in-person) as needed

Qualifications

• 3-5 years experience in multi-channel growth marketing, ideally in a high-growth SaaS environment with a product-led or hybrid GTM motion

• Hands-on experience across most channels/disciplines (SEO, performance marketing, content, automation, etc.)

• Experience with demand and lead generation software such as HubSpot and ZoomInfo.

• Strong writing and communication skills

• Comfort with tools like Canva, Figma or equivalent

• Data-driven mindset; familiar with using marketing data to inform decisions

• Self-starter with the ability to work independently and prioritize in a fast-moving environment

• Basic design or video editing skills

• Prior experience in an early-stage startup or founder-led team

What We Offer

• A uniquely compelling opportunity to advance our mission with world-class colleagues, a tremendous amount of responsibility and autonomy, and access to all the information you need to succeed

• Competitive salary and bonus plan

• Comprehensive health, dental, vision, and FSA/HSA benefits

• 401K with employer match

• Flexible PTO and all the usual holidays

• Employer-paid life and disability insurance

• Educational assistance and training reimbursement

• Employee assistance with no-cost counseling, referrals, and resources

• Financial well-being support with no-cost consultations, personalized assessments, and coaching

• Adoption assistance, free legal support, and more

More about us…

Sigma Squared helps firms unleash productivity by putting data at the center of every decision. We combine econometrics and a flexible, modular platform to transform the way organizations recruit, hire, retain, promote, and develop their frontline workforces. By delivering actionable insights, integrated tools, and measurable financial impact, we empower enterprises to optimize hiring and promotion paths, unlocking the full potential of their people while driving meaningful business outcomes. To learn more about Sigma Squared, visit sigmasquared.io