Director, Global Channel and Field Marketing

As the Director of Channel and Field Marketing, you will be a key member of FloQast’s marketing leadership team and help to expand our channel ecosystem and support our territory sales teams. In this role, you’ll be responsible for the overall channel and field marketing program strategy, contribute to the Marketing Performance Indicators (KPIs), campaign/program development and execute in conjunction with Go-to-Market teams. You will work in a fast-paced, agile and collaborative marketing environment, managing multiple projects and teammates.
The successful candidate serves as a trusted advisor to channel and sales leadership in every region regularly communicating global marketing plans, providing data driven updates as well as surfacing regional perspectives back to the global marketing organization. The ideal candidate will be data driven, solutions focused and bring an operations mindset to the table. 
*Visa sponsorship is NOT available at this time

What You'll Do:

• Own the global partner marketing strategy and execution working alongside the VP of Marketing.
• Defining channel/field marketing strategies in alignment with company priorities and in partnership with Product Marketing, and Sales teams; supporting established targets for our sales teams and our channel partners.
• Develop a cadence and process for measuring, analyzing and reporting on channel/field marketing pipeline-building activities to determine their contribution to pipeline health and evaluate marketing effectiveness and ROI.
• Develop repeatable, scalable global playbooks including, but not limited to, outbound prospecting, inbound lead follow up, nurture, channel activities, live/online events, meeting setting with the goal of profitably building pipeline and accelerating bookings.
• Provide needed visibility into lead follow up and account prioritization to ensure targets are met and established processes are followed.
• Effectively manage, administer, and measure budgets to optimize return on investment.
• Collaborate with territory level sales and channel/alliances to plan and execute field marketing activities that support regional sales and channel business plans and objectives.
• Work with the global marketing programs team to build and execute joint channel and territory level marketing plans and programs, from concepts to execution, that engage channel partners  and targeted regional accounts to build awareness, generate qualified leads, and drive new business and ensure that the “Voice of Channel and Field” is taken into account.
• Act as a business strategist for channel and territory level sales. Initiate programs (30%) in addition to leveraging those developed globally (70%) to meet the regional and channel business objectives.
• Work closely in defining and supporting the implementation of a partner portal solution for FloQast.
• Understand regional target segments, planning and executing activities including events, campaigns and account specific plays, and leveraging customer and partner (VAR, Channel, Technology Partners and Consulting) relationships.
• Participate in regular regional marketing and sales reviews – present impact of marketing efforts on sales pipeline, including leads and new or progressed opportunities, identify gaps in strategy, and revise marketing strategies to fill gaps.
• Monitor, analyze, and report performance (leads and pipeline) against forecasts and past performance. Apply learnings to increase success of future marketing programs.
• Lead the direction for territory and channel demand by using a variety of marketing vehicles and tactics including integrated campaigns, virtual and physical (TBD) events, account-based marketing (ABM) programs, industry-specific campaigns, joint channel marketing activities, and more.
• Collaborate with Sales on successful strategies for increasing conversion of MQLs, event participation, revenue growth, and lead nurture to ensure  a highly productive relationship with sales, forging strong communication, and aligning on campaign and target account strategy.
• Plan and execute on partner-facing events such as trade shows/3rd party events, roundtables, field events and non-event related marketing programs.
• Develop relationships with leaders and partner counterparts at key partners to ensure FloQast  is well positioned and our initiatives are mutually supported & maximized.
• Manage channel marketing budget allocation with strong familiarity on how MDF works, manage internal budget reviews and PO/approval processes, and activity implementation with partners.
• Establish clear goals and objectives, monitor and measure the success of ongoing campaigns, events, programs, and joint marketing activities.
• Work with cross-functional teams to develop joint messaging, solutions briefs, presentations slides, business and tech