Vice President, B2B Marketing (Financial Services)

Job Description:

About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Team:

As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our four enterprise businesses: Dow Jones Newswires, Factiva, Risk & Compliance and OPIS. The team runs a client centric approach focused on industries and accounts developing and activating strategies and campaigns that create awareness, build our reputation and deepen relationships in these select industries and accounts.

About the Role:

In this role, you'll be responsible for leading the Financial Services Sector Marketing team and driving in partnership with sales and product, revenue growth in the key industries and accounts in the sector. To achieve this your team will develop and execute annual plans to drive awareness, position Dow Jones as the trusted partner of choice for enterprise business insights, build a reputation for our capabilities and expertise, and deepen relationships with key clients. You will drive a client centric strategy, coalescing the departments to build a strong integrated Dow Jones value proposition. We are shifting to this new industry and account focused model and you will get to develop the new marketing team and operation. We are looking for a strategic Marketing leader, with experience in industry marketing and account based marketing; who has successfully partnered with sales to drive business growth and who has a proven record as someone managing people through transformation and change.

This role is based in-person in New York, NY, working on-site in our midtown Manhattan office three days a week, reporting to the SVP of B2B Marketing.

You Will:

• Lead the Financial Services Marketing team, motivate and develop to build a best in class group of marketers that effectively collaborates with sales and product and is valued as a strategic partner to the business. You will lead your team to successfully:
• Develop and maintain a deep understanding of select financial services industries and accounts, market trends, customer needs and competition; continuously gain insights to identify new business opportunities and optimize the marketing strategy.
• Craft an annual strategy and plan to build awareness and a reputation for Dow Jones' capabilities and expertise; and deepen relationships with key decision makers in select accounts. Working together with sales this strategy will increase revenue in those industries and accounts.
• Collaborate with the Product and Sales teams to develop messaging and content that resonates with our target audience and effectively builds a strong reputation for Dow Jones' capabilities and expertise.
• Establish Dow Jones and our industry and solution experts as thought leaders and trusted advisors in Financial Services verticals. Showcase their expertise through content, events, and social media integrated to the sector plans.
• Collaborate with the Corporate Partnerships team to develop co-marketing strategies with select partners that further enhance our reach and growth in our key industries and accounts.
• Collaborate with Geography Marketing Leaders to co-create the global plan and strategy, gain local insights and monitor plan effectiveness.
• Collaborate with the Digital Marketing team and the Event Marketing team to orchestrate the strategy that drives awareness and engagement across target industries and accounts.
• Partner with the Sales Enablement team to engage sellers around industry and account initiatives, develop their skills and equip them to have effective customer meetings.
• Continuously monitor and report on progress on key KPIs particularly account revenue growth, cross-sell and white space expansion in Financial Services industries and accounts.

You Have:

• 15 + years of B2B Marketing experience ideally in Field Marketing, Industry Marketing, Account Based Marketing and/or Business Development, targeting Fortune 1000 customers in Financial Services companies ( Banking,