VP, Social and Creative Innovation

At VyStar, we offer competitive pay, an excellent benefit package that includes a 401(k) Plan, an extensive paid technical and on-the-job training program, and tuition reimbursement--available to all full and part time employees.  Part time positions start at a minimum of 30 hours per week.

We encourage you to become a part of VyStar Credit Union's family of employees.

VP, Social and Creative Innovation

ACCOUNTABILITY STATEMENT

The VP, Social and Creative Innovation is a masterful storyteller and artist, well versed in content creation, copywriting, graphic design, animation, illustration, video production & editing, web development, photography and creative direction to deliver dynamic member experiences on social media and other channels. We are seeking content that becomes called out and noticed in the industry and beyond for its effectiveness in building and sharing the VyStar story.

Additionally, this leader should be an expert in deploying data-driven decision making to deliver business results (better creative drives better engagement, reducing acquisition costs). With a high level of emotional quotient and a collaborative spirit, this leader will build, inspire, and lead a team of in-house, freelance/contractors and external agency resources to deliver this next level of breakthrough creative and engaging content.

The successful candidate has a proven track record of storytelling and growing brand love and advocacy through traditional and digital creative expression with a passion for giving back to the community.

ESSENTIAL RESPONSIBILITIES

Innovation

• Deliver deeply engaging and personalized member experiences.
• Creates cutting edge engaging social content that draws attention beyond industry bubbles.
• More than just creative direction, this leader will roll-up his/her sleeves and deliver expert ‘hands-on’ execution with a command of digital tools (ex: Sprinklr, Canva, Figma, Adobe Creative Suite, etc.).
• Master of AI tools for content creation and increased efficiency to bring ideas to market.
• Stays on the forefront of industry and cultural trends with demonstrated ability to adapt these trends rapidly into relevant content to maintain a competitive edge.
• Drives increased efficiency and effectiveness of execution through use of market leading Martech tools (including AI). Maintains a healthy data-driven approach, emphasizing use of data and analytics to test and optimize for improved business results.

Creative Excellence

• Combines creativity with strategic thinking to ensure VyStar creative output is authentic, high quality, consistent with the brand, and connects with our target audiences on a deeper emotional level.
• Responsible for enhancing VyStar’s Brand visual identity across various platforms including signage, graphics, web, mobile, email, iconography, logos and print.
• You will also lead the social media and creative design team to develop and implement a thoughtful social content strategy that drives virality (sharing), followership, and engagement.
• Create and execute integrated campaigns (that educate and entertain) across multiple channels (Social, OOH, CTV/OTT, Broadcast, Display, Direct Mail, Experiential, etc.) and mediums (mobile, web, in-branch).
• Recognized across creative and social industries as a thought leader, known for innovative social and creative content that drives measurable business impact.
• A deep background designing compelling digital, print and brand collateral – complimented by a large emphasis on visually striking and cohesive design.
• An expert copywriter, with knowledge of copy across various mediums, both long and short form.
• Extract data driven insights to build relevant creative content.
• Provides on-site support of experiential events and strategies as needed.

Collaboration & Organization

• Liaise with internal stakeholders to ensure projects are delivered on-time and aligned with expectations.
• Manage and provide direct and actionable feedback to agency of record. Provide meaningful feedback to in-house creative and designers.
• Deep understanding of creative process and ownership, taking various assignments and briefs from ideation to in-market aligning with stakeholders throughout lifecycle.
• Effectively and efficiently handles multiple projects simultaneously with the ability to prioritize tasks, meet deadlines, and collaborate effectively with cross-functional teams.