Senior Marketing Manager, Distribution

What Product or Services Marketing contributes to Cardinal Health

Product Marketing assesses customer needs, market conditions, and competition to inform business strategy. It then implements the strategy by developing, commercializing, and monitoring the appropriate products and services.

Product & Solutions Marketing is responsible for defining the product/service and market strategy and managing the life cycle, including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding, and distribution, to drive customer loyalty, sales growth, and improved profitability.

Job Summary

The Senior Product Marketing Manager, U.S. Medical Distribution Marketing, leads the development and implementation of marketing plans for the U.S. Distribution business solutions portfolio. The primary responsibility will be understanding the industry landscape and customer needs and commercializing those offerings to the market.  Solution strategies should integrate with the U.S. Medical Distribution value proposition to drive revenue and accelerate the growth and profitability of the U.S. Medical Distribution business.

Responsibilities

Manages the full lifecycle of the distribution solutions, including the financial performance, roadmap, development, and commercialization in alignment with business goals. This role understands the distribution industry and develops strategies that resonate with the customers and support growth. This role will be responsible for the following:

Financials and Performance Metrics

• Tracking the financial progress to measure their effectiveness and monitor performance metrics
• Regular report-outs to management with insights and recommended actions to exceed financial commitments.
• Prepare reports and presentations on product performance and market insights for stakeholders.

Product Marketing and GTM Strategies

• Develop compelling product positioning and messaging that differentiates the product in the market.
• Create value propositions that resonate with target customer segments.
• Plan and execute go-to-market strategies for new product launches, including timelines and messaging,
• Coordinate with cross-functional teams (sales, product teams, etc.) to ensure a successful launch
• Provides product market insights through a strong working knowledge of the distribution solutions portfolio, market trends, competitive behavior, and customer segments. 
• Develop and execute marketing strategies. Create value propositions that resonate with target customer segments
• Developing pricing, product, and solution positioning strategies to optimize revenue and profitability.
• Drive promotional activity through Marketing Communications and Channel Marketing to sales to meet overall objectives.
• Identify and access potential new opportunities to expand market reach through product roadmap
• Create marketing materials and tools tailored to the specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging.
• Developing training and content to support sales and selling distribution effectively - Continuous training in product updates and market trends to keep the business informed.
• Partner with content team and customer solutions teams to develop customer case studies and white papers

Collaborate with sales and cross-functional counterparts

• Travels with field sales to provide support and help defend and grow business with key customers.
• Develop partnerships with broader Cardinal Health marketing and functional teams to support the objectives the Cardinal Health USMPD business identified.
• Ensures that marketing strategies are effectively executed at the channel level
• Gather VOC on market conditions, competitive landscape, and customer needs. Communicate cross-functionally for strategy refinement
• Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel.

Market Intelligence and Insights, including competitive analysis

• Providing channel insights into competitive products and market trends to better position distribution and address customer needs more effectively.
• Sharing customer feedback and insights with channel partners enables them to tailor their a