Senior Analytics & Optimisation Manager, Tracking - Paris

Company Description

Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy and training.

With offices across the globe, we are focused on increasing our network, client base and digital services to the biggest brands on the planet.

We are ‘One Jellyfish’, we know how important it is not just to have the best people in the world working with us, but to also recognize and reward this talent. What’s stopping you from joining our award winning team?

THIS ROLE IS TO BE BASED IN PARIS, UNDER A HYBRID working from policy, we do not offer 100% remote.

Job Description

The Analytics & Optimization Senior Manager will play a key role in designing, developing, and validating analytics data for the Google Analytics platform. This role will drive long-term value to the client by implementing customized analytics and deployment processes.

You will be responsible for leading the client data measurement, optimization and personalization strategy as well as the day-to-day management of assigned client accounts and planned campaigns, focusing on successful measurement insights, discovery measurement tracking implementation, and optimization of their marketing channels, journeys and web properties.

Responsibilities

• Be a passionate subject matter expert on digital marketing, digital measurement, web analytics (inc. web analytics, app tracking, audience strategy, incremental revenue), Conversion Rate Optimization (CRO), Personalization and Usability and possess a strong understanding of the media ecosystem, particular GMP and mainstream optimization and personalization platforms.
• Drive performance of analytics and optimization capabilities to impact overall business results
• Define a measurement framework that is reflective of account strategies by identifying the proper data sources and KPIs aligned to business goals and illustrate campaign effectiveness
• Evaluate customer journeys and data signals across the customer lifecycle that will inform audience targeting and media flighting
• Define and manage audiences that can be shared across Jellyfish partner and client ecosystem (e.g. Google, Facebook, LiveRamp, Salesforce, Segment)
• Identify opportunity to solve recurring client challenges and innovate the product portfolio
• Provide support and mentorship for other members of the team, ensuring they are progressively able to take on more complex tasks and upskill others.

Qualifications

• Demonstrable experience with Google Analytics and Google Tag Manager, both web and apps, is required.
• Must have a fluent understanding of Google Marketing Platform, the key benefits and how to leverage the Google stack to the greatest advantage of clients
• Deep, hands-on experience working with analytics and experience optimization solutions, ranging from auditing, campaign ideation, definition, setup, launch and reporting, measurement implementations, data analysis & insights, in-housing, presenting to large audiences and training
• Strong analytical and visual thinking skills, with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data, prioritize findings using different models , and develop actionable recommendations and experimentation/personalization roadmaps
• Ability to clearly communicate processes, strategies and general requirements to both internal and external stakeholders
• Able to manage projects and delegate seamlessly across multiple teams and regions, to ensure that all deliverables are as per Jellyfish standards and deadlines are met
• Able to stay positive under pressure, teamwork with a diverse set of stakeholders and live Jellyfish’s values: be positive, be the solution, be passionate, be accountable, be you
• Advantageous
• • Proficiency with Python/R or other scripting languages is highly desirable
  • Experience with Google Cloud Platform and BigQuery, ability to query large databases and write SQL queries
  • Experience with (and positive results from) running campaigns on other web and app experience optimization/personalization platforms besides Google Optimize 360 would be highly desirable
  • Knowledge and experience with recent Google technologies and tools such as Google Analytics 4 App+Web properties and Google Ads Data Hub is a very big plus
  • Knowledge and experience with Machine Learning principles and Marketing theory is a big plus
  • Nice to have experience with the following: Adobe Marketing Cloud, Salesforce Marketing Cloud, Segment, Tableau and Looker

Additional Information

• Flexible working from home policy
• Flexible working hours
• Annual pay increase on your Jellyfish anniversary
• Annual bonus
• A flat