PPC Analyst - Compound Growth Marketing

Click here to watch a video by Melissa from Compound Growth Marketing:

https://youtu.be/9dnbZIyQQ2U

Compound Growth Marketing (CGM) is a marketing consultancy designed to help growing companies scale to $100+M in revenue by building sustainable demand generation systems.

CGM develops strategy and implementation plans that help clients grow by analyzing & optimizing three key areas: Deal Volume, Deal Process, and Actionable Insights.

Improvements in each of the areas compound on one another - leading to sustainable growth. The outcome is a personalized Predictable Demand System™ that is tailored to each client’s resources, ambitions, and unique brand. The purpose of the Predictable Demand System™ is to generate new opportunities, put them through a repeatable system for qualifying and closing deals, and then gather the insights to inform strategic decisions as the clients continue to invest in their vision for growth.

Compound Growth Marketing has a track record of driving measurable results and best-in-class multi-channel marketing solutions!

Compound Growth Marketing's team is fully remote and distributed across all US time zones, with a majority of members based in the Eastern time zone.

These are their core values:

🏈 Always on offence

✊ Ownership of their values

🙂 Optimistic approach

🤝 Empathetic interactions

🖼️ Understanding the bigger picture

At Compound Growth Marketing, team members' opinions matter. They maintain an open dialogue, discussing revenue goals and OKRs as a team every quarter, ensuring everyone is aligned with the company's objectives. Notably, the company boasts a remarkably low employee churn rate, reflecting a supportive and fulfilling work environment. If this sounds like a company you want to join, this may be the perfect opportunity for you!

As a PPC Analyst at Compound Growth Marketing, you will play a crucial role in supporting the paid search team, handling day-to-day tasks such as reporting, pacing, and daily optimization. Your contribution will be vital to the company’s rapid growth, as you will help alleviate the team's workload and enable them to focus on more strategic endeavours.

In this role, you will:

📊 Create and update daily pacing for clients

📋 Prepare weekly and monthly reports

🔎 Perform ongoing optimizations, including search query review, keyword research, and audience performance analysis

✍️ Craft compelling ad copy and make performance-enhancing recommendations

During your onboarding process, you will get to know the clients and their objectives. You'll gain an understanding of the tasks and assist in building templates and standard documents and reports. The company’s experienced PPC Director will guide you through weekly calls (with more frequent check-ins if needed) to discuss progress and provide support. Within approximately two weeks, you will be equipped to work independently, with ongoing assistance available whenever needed.

This is a full-time position and you need to have at least 2 to 4 hours of overlap between 8 AM and 4 PM US Eastern Standard Time (EST). However, the company also values asynchronous collaboration, using project management software like Asana and Slack to ensure seamless communication across time zones.

Requirements

To excel in this role, you need to have:

🎯 1+ years of hands-on experience in the Google Ads platform, performing optimizations

📊 Proficiency in Google Sheets and Microsoft Excel, enabling you to create insightful reports from Google Ads data and present information through visually appealing charts and graphs

💬 Excellent communication skills, allowing you to articulate your ideas effectively and collaborate seamlessly with the team and clients

📝 Experience with project management platforms and tools such as Slack and Asana

📊 Up to 1 year of experience in Microsoft Ads

📝 Experience with paid social platforms (Facebook/Meta Ads, LinkedIn Ads)

Brownie points for:

• Experience with performing competitive analysis in SEMrush
• Experience in Google Analytics and Looker Studio

The ideal candidate for this role is eager to learn and embrace new challenges. You need to be a curious and independent thinker as well as someone who is not afraid to seek clarification or ask questions. Ideally, you would proactively take on extra responsibilities whenever you can, and would confidently speak up and ask for support whenever you’re feeling overwhelmed.

Benefits

What’s in it for you?

💰 $2000 - $2500* p