Senior Manager, Coach Experience

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA? 

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game!

The Role

Responsible for optimizing the USTA Coaching membership experience to drive coach membership engagement, retention, and long-term value for coaches. This role will develop and execute strategies to enhance coach membership benefits, personalize the member journey, and ensure that every coach—whether a seasoned professional, community coach, parent, or volunteer—feels supported and empowered within the USTA Coaching ecosystem.

Membership Experience & Retention Strategy

• Develop and implement a comprehensive membership experience strategy focused on coach retention, satisfaction, and long-term engagement.
• Analyze  feedback, behavioral data, and industry trends to refine membership offerings and improve overall satisfaction.
• Design and oversee a personalized member journey, ensuring coaches receive relevant content, resources, and benefits based on their experience level, coaching goals, and needs.

Membership Benefits & Value Proposition

• Oversee the development and execution of on-court and off-court benefits for coaches. 
• Work closely with strategic partners to enhance the  perks of being in the USTA Coaching ecosystem, ensuring USTA Coaching delivers unmatched value in the industry.
• Lead the continuous evaluation and improvement of benefits to align with coach needs and market trends.

Coach Engagement & Community Building

• Foster a thriving coach community through mentorship programs, networking events, and discussion forums within the USTA Coaching Hub.
• Collaborate with marketing and digital teams to create compelling content and campaigns that keep coaches engaged with USTA Coaching.
• Support the development of in-person and virtual events, including summits, webinars, and regional training workshops, that add value to membership.

Operational & Cross-Functional Leadership

• Collaborate with the education team to align USTA Coaching membership and affinity benefits with coach development pathways.
• Work with the digital and product teams to optimize the coaching platform, ensuring seamless access to benefits and engagement tools.
• Lead retention-focused initiatives, including personalized outreach, loyalty programs, and coach appreciation efforts.
• Oversee budget planning and resource allocation for coaching membership experience initiatives

 

Who You Are

 

• Experience: 7+ years of experience in recruitment, sports organization, marketing, or a related field, with at least 3 years in a leadership role.
• Industry Knowledge: Passion for racquet sports and an understanding of the coaching or sports industry is a plus.
• Leadership: Strong leadership and team management skills with the ability to inspire and motivate others.
• Strategic Thinker: Ability to think long-term and strategically, while managing day-to-day execution.
• Excellent Communication: Strong verbal and written communication skills, with the ability to convey a clear brand message.
• Digital Proficiency: Experience with digital marketing, content creation, and social media management.
• Analytical Skills: Ability to analyze brand performance data and adapt strategies based on insights.
• Bachelors or Master’s degree in Marketing, Business, Sports Management or equivalent experience.
• Outstanding organizational, planning, multi-tasking, and time management skills.
• Self-starter with the ability to prioritize and handle multiple tasks concurrently.
• Excellent written and verbal communication skills.
• Ability to handle confidential matters discreetly.
• Proficient meeting minute-taking and transcription skills are a must.
• Professional demeanor and strong interpersonal skills with an ability to communicate effectively and develop rapport with multiple internal and external stakeholders. Confi