Digital Campaign Coordinator

Digital Campaign Coordinator – Townsquare Ignite

Why Townsquare Ignite?

Townsquare Ignite is the fastest growing division of Townsquare Media—the third-largest broadcasting company in the country. We help business owners reach their ideal customers with a combination of programmatic advertising, search engine marketing, and more.

We are a team of driven individuals who push ourselves and those around us to develop personally and professionally. You can expect a dynamic and competitive work environment. To foster your success, you’ll take part in a comprehensive training program, surrounded by a positive and supportive culture that encourages everyone to develop themselves and others. We’ve had countless internal promotions and our goal is to continue the rapid growth of our company. Whatever your professional goals, you’ll have the opportunity to make steps toward your target and take your career to new heights!

About the Digital Campaign Coordinator role:
As a member of the Ignite Operation team, you will play a crucial role in providing essential pre- and post-sale support on a large and dynamic book of business. Your duties include facilitating timely launches, revisions, reporting, and issuing campaign pixels. Collaborating closely with the Digital Campaign Manager, you'll contribute to customized reports and post-campaign analyses, helping tell a compelling story to clients. Your role extends to analyzing and enhancing pre- and post-sale workflows, fostering efficiency and contributing to our best practices library. Effective communication with internal and external stakeholders is paramount in this dynamic role, along with an ability to be highly organized and prioritize tasks.

Responsibilities:

Pre-Sale

• Collaborate with sales teams to define campaign objectives, KPIs, and strategies.
• Conduct research using tools like Dstillery, Ad Mall, Placer.ai and SEM Estimates.
• Create and review proposals
• Participate in client needs analyses (CNAs), pitches & reporting meetings
• Request or provide ad examples and brainstorm creative, targeting, and campaign strategies.
• Respond to inquiries within 24 hours and provide actionable insights.

Post-Sale

• Book campaigns and coordinate creative approvals with Creative Services, AEs, and clients.
• Gather and organize campaign details (targeting, geo, audience segments, etc.) for execution and for any campaign changes.
• Liaise with Digital Campaign Managers to ensure accurate campaign setup and monitor campaign performance.
• Review reporting dashboard data for accuracy and address issues as needed.
• Schedule and participate in client check-ins to review performance and provide insights.
• Analyze campaign metrics and provide recommendations for optimization and upselling.
• Ensure all deliverables are on schedule, placements are on pace, and campaigns are optimized.
• Stay informed on product updates affecting proposals and campaigns.
• Collaborate with Digital Campaign Managers to confirm orders and reconcile revenue.
• Timely and accurate communication and completion of tasks in centralized order management platform

Qualifications:

• 1+ years experience in digital advertising; Past internship experience within the marketing/advertising field welcomed, with strong interest in digital media and/or programmatic
• 2-year college degree or comparable work experience requiredExperience with Excel, PowerPoint, Word, Google Suite
• Experience with digital ad messaging best practices
• Experience working cross-functionally in task management platforms not required, but a plus
• Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
• Exceptional Communication skills (verbal and written)
• Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
• Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities

Benefits

• Competitive base salary plus bonus plan
• 3 Weeks PTO 
• 9 Paid Holidays (Two personal/floating Holidays)
• Health, Dental, Vision
• 401(K) + Company match
• Company provided laptop
• Continuous training opportunities
• Unlimited Growth Potential - Ignite is one of our fastest growing divisions and we only promote from within!

TOWNSQUARE MEDIA BRO