Senior Product Marketing Manager

About Spark Advisors

We're building healthcare tech for a system that desperately needs it.

Each year, millions of Americans deal with confusing changes to their Medicare plans that impact their prescriptions, access to care, and pocketbooks. These aren’t just inconveniences – they are potentially life-altering changes that leave seniors medically and financially vulnerable.

Independent Medicare advisors play a crucial role in guiding seniors through this complexity and helping them find the right coverage for their needs. But their ability to be effective healthcare advocates has long been hamstrung by broken tools and outdated systems.

Spark is fixing that. We’re the fastest-growing Medicare platform in the country, combining AI, an industry-leading CRM, and client services to transform how 10,000+ brokers acquire, enroll, and support clients in their local communities.

Join a talent-dense team from Square, Ramp, Yext, Oscar, and Cedar — backed by Primary Ventures and Viewpoint Ventures — that is serious about building technology to expand access to quality healthcare. We offer remote work, sabbaticals, company retreats, and other generous benefits that earned us recognition as one of Inc. Magazine’s Best Workplaces of 2025

Healthcare is overdue for innovation. Let’s redefine what its future looks like — together.

Summary

Spark is the only platform purpose-built for independent Medicare brokers and agencies, giving 10,000+ brokers everything they need to run and grow a modern Medicare business.

This is a foundational PMM hire with real scope. You'll own the full product marketing function — shaping how Spark is positioned in the market, leading go-to-market strategy for new products and segments, building the content and programs that establish Spark as a technology leader, and partnering with sales and customer success to drive broker adoption and growth. It's a build role, which means you'll be setting the foundation, not inheriting one. The upside is that you'll have genuine ownership and the ability to leave a real mark on how one of the fastest-growing companies in Medicare goes to market.

You'll sit at the intersection of product, sales, and marketing, translating complex Medicare platform capabilities into clear narratives that resonate with independent Medicare brokers and agencies. You'll be both a strategist and an executor, owning the content and collateral you create while partnering closely with demand gen, sales, and customer success. You'll report to Spark's VP of Marketing.

What You'll Do 

Positioning, Messaging & Narrative

• Own Spark's core platform narrative and messaging framework across Medicare brokers and agencies
• Develop and maintain differentiated positioning for Spark's products and capabilities
• Build and evolve buyer personas grounded in ongoing market research and customer conversations
• Maintain competitive intelligence and communicate findings across the organization

Product Launch Management

• Lead end-to-end GTM execution for product and feature launches, from strategy through post-launch measurement
• Own cross-functional launch readiness across product, design, DG, sales, and customer success
• Define and track success metrics tied to awareness, adoption, and sales impact

Go-to-Market Strategy

• Develop GTM strategy for new offerings, new product tiers, and new broker or agency segments
• Partner with product and revenue leadership to inform roadmap prioritization with market and competitive insight
• Build the strategic POV on where Spark plays and how we win in each segment

Technology Leadership & Content

• Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space
• Produce thought leadership, product-focused content, and adoption-driving materials — as both creator and strategist
• Partner with demand gen and content marketing to extend reach and drive awareness
• Leverage AI tools to accelerate research, content creation, and synthesis

Customer Marketing & Lifecycle

• Build on Spark's existing foundation to develop lifecycle programs that drive product adoption and broker engagement
• Design communications that help brokers and agencies get more value from Spark's platform and capabilities
• Partner with customer success and product to identify adoption gaps and address them through marketing programs

Sales & Growth Enablement

• Own the broker acquisition narrative and the toolkit that supports it: pitch decks, battlecards, one-pagers, o