Senior Director of Performance Marketing

Department: Marketing

Employment Type: Full Time

Location: USA, East Coast (Home based)

Description

About us
We are Digital Science and we are advancing the research ecosystem. We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team. Want to join us?

Your new role

Digital Science is seeking a data-driven marketing leader to own and scale its performance marketing strategy across five fast-growing market segments. The Senior Director of Performance Marketing will set the strategic vision for full-funnel growth while remaining actively involved in the planning, execution, and optimization of high-impact demand programs. This individual will play a pivotal role in driving awareness, engagement, and revenue across a range of customer journeys—from complex B2B enterprise sales cycles to fast-paced B2C acquisition funnels—ensuring measurable performance at every stage of the funnel.
This is a high-impact opportunity for a marketing leader who thrives in dynamic, fast-paced environments and excels at balancing long-term strategy with tactical execution. The Senior Director will lead a results-oriented team and collaborate closely with Sales, Product, Segment Marketing, Revenue Operations, and external agencies to deliver high-performing, AI-enhanced campaigns grounded in customer insight and data. The ideal candidate brings deep expertise in multi-channel acquisition, lifecycle marketing, and performance analytics, and is motivated by the challenge of building scalable, repeatable growth engines powered by precision targeting, smart personalization, and continuous experimentation to drive meaningful results.

Please be aware that we may close this position early if we receive a high volume of applications, so we encourage you to apply promptly.

What you’ll be doing

• Own and drive the strategy for all demand generation efforts, with clear accountability for pipeline creation, conversion, and revenue contribution across both B2B and B2C segments.
• Working with Segment Marketing and Sales, develop quarterly and annual plans that define target audiences (e.g., enterprise, academic, government, publisher, B2C), channel mix, budget allocation, and growth objectives.
• Ensure demand generation strategy is fully aligned with GTM priorities, brand positioning, and commercial goals for both B2B and B2C.

  Multi-Channel Campaign Execution

• Collaborate with Segment and Product Marketing to run highly targeted, multi-channel campaigns—including search, social, email, and paid advertising—each tailored to resonate with both complex B2B sales processes and faster-paced B2C buying patterns.
• Deliver full-funnel performance by defining KPIs (MQLs, engagement, conversion rates, CAC, ROAS) and continuously optimizing based on real-time insights.
• Leverage AI and other tools for advanced segmentation, predictive targeting, personalization, and campaign performance forecasting, across all customer segments.

• Implement and scale ABM strategies for high-value enterprise, government and academic accounts using appropriate platforms.
• Use AI-driven intent signals and insights to drive personalized engagement in partnership with sales.
• Monitor and improve account-level activity and influence across extended B2B buying committees. 

• Collaborate with Segment Marketing, Product Marketing, and Brand teams to provide input to and leverage compelling assets that resonate with B2B personas and B2C end users, and leverage performance to inform channels used to engage with specific personas
• Ensure campaign creative aligns with platform best practices, leverages native formats, and reflects current digital design trends.

• Be audience-obsessed—leveraging data and behavioral signals to anticipate needs, uncover opportunity segments, and enhance personalization across both business and consumer cohorts.

• Partner with RevOps to build and refine end-to-end lifecycle programs—from inquiry to SQL—to improve lead quality, accelerate pipeline velocity, and ensure seamless CRM and MAP integration (Salesforce, Pardot).
• Collaborate to optimize nurture tracks, lead scoring, and remarketing tactics, leveraging tools like C