Account Director, Data Product Sales

Company Description

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the thousands of businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily.  We are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients.  For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.

Job Description

Position Summary:  The Account Director is responsible for understanding and representing Digital products, services, and solutions to clients. As Account Director of Data Product Sales, you will be responsible for developing and driving the go-to-market sales strategy and net new sales of our data products and other data offerings (services, subscriptions, models as a service, etc.). The Account Director will pursue opportunities through organic growth, new business opportunities and through an effective partnership/sales strategy with the internal sales team and clients to sell data products and solutions to meet our client’s needs. The position requires product knowledge, an understanding of industry trends, and ability to develop strategic plans with a high level of initiative, planning, and foresight to maximize sales and revenue from existing clients as well as new clients and prospects.  In the position, you will act as a subject matter expert, generate/close new business, and mentor less experienced sellers.

Key Responsibilities:

• Establishing a strategic and sophisticated consultative process that engages new and existing clients regarding the promotion and marketing of our data products and services by:         
  • Building strong partnerships and sales strategies with existing and new clients through developing a deep understanding of their businesses and marketing/advertising initiatives
  • Engage other Vericast product sales experts to propose optimum customer solutions
  • Drive conversations & Vericast solutions around 1st party and privacy strategies for clients
  • Effectively communicate how best to promote our data products and services to best fit a client or prospective client's needs (Travel may be necessary)
  • Align and implement annual strategic business plan for data monetization.
  • Create and develop executable programs, materials, and processes that are driven by market and business insights
• Be considered a business partner by the customer; maintain and grow customer accounts by:     
  • Providing valued, comprehensive, and strategic account management;
  • Ensuring tactical and flawless implementation of products, services, and solutions;
  • Staying current on industry/vertical trends, best practices, client relationship management and business development;
  • Researching, tailoring, and teaching commercial insights to clients; and
  • Remaining point of contact to ensure client’s concerns are addressed.

Qualifications

Education & Knowledge:

• Bachelor’s degree preferably in the fields of Business, Marketing, or Communications; or equivalent combination of education and experience

Experience / Skills and Competencies:

• 9+ years in a quota carrying sales role; demonstrated consistent success over performance. 
• 7+ years' experience selling programmatic digital, data products, data services, and/or audience segments.
• Extensive knowledge of the Digital MarTech Ecosystem and working in self-serve programmatic platforms.
• Knowledge and expertise in platforms such as Liveramp, Snowflake, etc.
• Success in driving new product growth and strategies.
• Expert using data and insights as a solution-selling tool.
• Requires conceptual thinking to understand issues and implications.
• Exercises independent judgment in methods, techniques, and evaluation criteria for obtaining results.
• Ability to educate and influence stakeholders/audiences resulting in closed/won business.
• Ability to handle more complex/strategic accounts; typically interacting with clients/prospects higher level executives/C-suite.
• Excellent written and oral communication skills.
• Ability to manage multiple clients while seeking new opportunities.
• Proficiency in Microsoft Office and CRM software, with aptitude to learn systems.
• Experience with data partners