Senior Art Director, Social Content

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About the Role

Are you fascinated by the intersection of technology, AI, and human creativity? Do you have the strategic eye to define a brand's social aesthetic, and the hands-on skill of a true maker who can concept, capture, and edit compelling content from start to finish?

Our award-winning creative team is looking for an Art Director, Social Content to be a key visual force on a social team at the forefront of AI. Reporting to the Creative Director, you will be the team's visual tastemaker and on-the-ground storyteller, creating engaging tutorials and case studies that showcase AI in action.

In this unique, "pure social media content creator" role, your talent lies in setting the creative direction and executing the authentic, educational moments that fuel our social channels. While you will be supported by a wider team (including other editors who can assist), you must be an agile, independent contributor capable of taking a project from concept to final delivery, including editing and motion graphics. If you thrive on turning strategy into beautiful, socially-native content and are excited about AI, this is the role for you.

Responsibilities:

1) The Role & Core Responsibilities

• Be an Independent Maker: Function as an all-in-one creator—concepting ideas, presenting them to the Creative Director, and then independently executing the filming and editing of those concepts.
• Create Tutorials and Case Studies: Develop and produce social-first content that demonstrates how to use AI tools in real-world scenarios (e.g., filming a step-by-step guide on using AI to pick the best pumpkin).
• Be the "Voice and Hands": You must be comfortable serving as the hand talent and providing voiceovers for tutorials. Your face will not be seen, but you will be responsible for clear demonstrations and audio.
• Be a Key Visual Contributor: Serve as a primary creative force for the account, partnering closely with the full team to ensure creative excellence and consistency.
• Champion Collaboration: Work hand-in-hand with strategists to translate complex tech insights into clear visual territories, and with copywriters to ensure a seamless fusion of word and image.
• Maintain a Passion for Tech: Keep a finger on the pulse of the Gen AI space, bringing fresh thinking, innovative ideas, and genuine enthusiasm for AI to the team and the client.

2) Art Direction & Visual Strategy

• Implement and Uphold the Visual Direction: Champion the social media style guide and visual identity, ensuring it is applied consistently and effectively.
• Concept & Contribute: Actively participate in ideation and brainstorming sessions, creating mood boards and mockups to explore and communicate visual concepts.
• Translate the Abstract: Take complex concepts related to technology and AI and make them accessible, beautiful, and engaging for a social media audience.
• Own the Execution: Take ownership of your projects from start to finish. While you may partner with our dedicated editors when needed, you must maintain the ability to fully execute projects independently.
• Elevate the Work: Ensure all creative output is of the highest quality, strategically sound, and culturally relevant.

3) Production & Post-Production

• Be the On-the-Ground Creator: You'll be tasked with capturing high-quality, authentic photo and video content. This requires agility and flexibility to work from your own setup, our client’s office, or join the Creative Director on set/location.
• Master of Mobile: Demonstrate an expert ability to shoot and compose compelling content on a mobile device. You know the best practices for lighting, framing, and capturing clean audio (including "tiny mic" style filming) in real-world environments.
• Tell a Raw Story: Specialize in creating content that feels native, timely, and human. You can spot a great moment and capture it in a