Global Events & GTM Marketing Manager

At WithSecure™, we protect businesses all over the world. Our SaaS solutions safeguard against modern cyber threats, and our innovative Co-security approach reflects our belief that true protection requires collaboration and shared expertise. No one can solve every cyber security problem alone. Our vision is to become Europe’s flagship in cyber security. Every day, our talented teams work to prevent cyber extortion, secure critical infrastructure, and prevent misuse of sensitive data. At WithSecure, it’s our people who make us exceptional – a diverse community that values passion, purpose, and a commitment to workplace well-being. If you’re ready to make an impact with a company that’s transforming cybersecurity, we’d love to hear from you.

Position overview

The Global Events & GTM Marketing Manager owns the end-to-end strategy and execution of events and go-to-market programs that directly drive MSP acquisition and revenue growth. This role is accountable for turning event investment into measurable pipeline, from owned flagship events (SPHERE, Cybertruck) to third-party industry events and partner-facing activations.

The role sits at the intersection of go-to-market, sales, and brand activation, with a clear focus on building and accelerating pipeline through event-led GTM motions. You work closely with all marketing teams to ensure messaging alignment, but your primary output is commercial: engaged MSP prospects, sourced pipeline, and influenced ARR.

The ideal candidate is a commercially minded marketer who understands the MSP growth model, knows how to build event programs that convert, and can operate with precision at scale.

Key responsibilities

Event strategy & execution: Own the full global event calendar, from strategic planning through on-site execution and post-event follow-up. Drive event concepts, audience targeting, and experience design with MSP acquisition and revenue growth in mind.

Pipeline & revenue focus: Build every event and GTM program around a clear revenue thesis. Define target audience segments, set pipeline targets per event, and work with sales to ensure tight pre- and post-event follow-through.

Cross-functional orchestration: Align with go-to-market teams and product marketing to ensure events are integrated into broader GTM motions, not standalone activations. Own the handoff between marketing-sourced leads and sales follow-up.

Vendor & budget management: Manage agency, production, and event vendor relationships with clear SLAs and budget accountability. Deliver on time and within budget without compromising quality or commercial impact.

Performance & optimisation: Track event ROI rigorously. Use pipeline contribution, attendance quality, and conversion data to evaluate what works and continuously sharpen the program mix.

Qualifications

• 7+ years in B2B SaaS marketing, with at least 3 years focused on events and go-to-market marketing with a clear revenue mandate
• Proven track record of building event programs that generate measurable pipeline, not just attendance
• Deep understanding of the MSP business model and the cybersecurity market
• Experience working closely with sales to build integrated pre- and post-event follow-up motions
• Strong vendor and budget management experience across event logistics, production, and creative
• Comfortable with data, able to build a business case for event investment and report on commercial outcomes
• Fluent use of AI tools in everyday work, for research, content creation, campaign planning, reporting, and communication, is essential.

Key competencies

Commercial mindset: Thinks in pipeline and revenue, not just registrations and impressions. Every program has a clear business case.

Event strategy & execution: End-to-end ownership from concept through follow-up, with audience engagement and conversion as the design principle.

MSP market fluency: Understands how MSPs buy, grow, and evaluate partners. Builds programs that resonate with that audience.

Cross-functional alignment: Works effectively with sales and product marketing to ensure events are embedded in the broader GTM motion, not isolated activities.

Operational excellence: Strong project management skills to run multiple programs in parallel, manage dependencies, and deliver consistently.

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• Strong proficiency in AI technologies and tools.
• Proven experience in applying AI solutions to solve real-world business or technical challenges.
• Ability