Marketing Science Business Intelligence Lead

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Ads Product team uses creativity, research, insights, and operational excellence to steer our product vision across Snap Inc. This team of Designers, Scientists, and Product Managers works in a highly collaborative environment to build the products and experiences that innovate and improve the performance of Snap's advertising platform to drive value and success to our customers.

We’re looking for a Marketing Science Business Intelligence Lead to join our Measurement team at Snap Inc! 

What you'll do: 

• Leverage expertise in Marketing Science, structured testing & learning, Go-to-Market product launches, and business intelligence to drive impactful decision-making and performance optimization

• Collaborate with Product Marketing, Product Management, and Engineering teams to define data-driven strategies for product launches, track adoption goals, and ensure new products achieve measurable success in the market 

• Develop and maintain strategic frameworks for testing new products at Snap 

• Lead the creation and execution of structured A/B tests and multivariate experiments to evaluate the effectiveness of both ad products and campaign strategies  

• Build and maintain dashboards that consolidate data from multiple sources, delivering actionable insights across marketing, product, and business teams

• Create scalable reporting solutions to track Advertiser KPI health, product adoption metrics, best practice adherence, and campaign performance

• Partner with engineering and analytics teams to ensure the accuracy, reliability, and scalability of BI tools

• Support pre-launch alpha/beta testing by designing experiments, analyzing results, and providing recommendations for optimization

• Act as the bridge between Marketing Science, Product, and Business teams to ensure alignment on goals, metrics, and strategies 

Knowledge, Skills, & Abilities: 

• Ability to leverage data and analytics to deliver actionable insights and measurable outcomes with a strong emphasis on testing and GTM strategies

• Expertise in A/B testing, multivariate analysis, and statistical modeling

• Strong understanding of marketing principles, including attribution modeling, customer segmentation, and campaign measurement

• Communicate complex analytical findings and insights effectively to both technical and non-technical stakeholders 

• Provide mentorship and thought leadership to foster a data-driven culture within the organization 

• Excellent communication and presentation skills with the ability to influence and engage cross-functional stakeholders

• A self-starter mentality with a passion for solving complex problems and driving business impact through data

Minimum Qualifications: 

• Bachelor’s or Master’s degree in Economics, Statistics, Business Analytics, Data Science, or a related field 

• 5+ years in marketing science, business intelligence, or analytics roles 

• Proficiency in advanced analytics tools (SQL, Looker Studio, Python, R, Tableau, Power BI, or equivalent BI platforms) 

Preferred Qualifications:

• Experience in launching new products and scaling adoption in a tech or SaaS environment

• Familiarity with cloud-based data platforms (e.g., BigQuery, Snowflake)

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