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Senior Director, Global Brand Operations

Fanatics
San Mateo, United Statesfull_timeVerifiedPosted 13 Jul 2025

About the role

Company Overview Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.  As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.    
The Senior Director of Global Brand Operations holds a strategic leadership position accountable for optimizing the people, processes, and technology involved in creative endeavors. The Global Brand Operations team enhances operational efficiency through the utilization of tools and systems to refine and structure the creative production process, thereby increasing timeliness, capacity, and compliance. This ensures alignment between our creative projects and company objectives. In essence, the team focuses on maximizing operational capacity while minimizing operational overhead for our creative team—enabling the department to concentrate on creative work rather than logistics.
This role sits within the Global Brand Team and reports to the Global Head of Brand, fostering an environment conducive to collaboration, creative input, and transparency to enhance partner awareness and commitment to creative work.
As the Senior Director, you will design and delegate processes and practices to facilitate scaling to the next level of operational excellence, managing upwards of 100 creative vendor/contractors as we move away from an agency brand marketing model. You will own strategy by managing the roadmap, OKR planning, tackling high-priority projects, managing operations, and seamlessly delivering all campaign execution through team management to enable the brand org to operate efficiently and scale productively.
* This role may have the ability to work remotely.

Key Responsibilities:

  • Through new and existing relationships, directs dozens of contractors/vendors simultaneously across photography, videography, editing, audio production, visual effects, visual design, and physical space design for creative productions globally.
  • Lead plans to strategize, track, report out, and implement the goals of the Global Brand organization.
  • Manage disciplines including strategic planning, forecasting, budget management, program management, project management, trafficking, resource management, business affairs, contracts administration, compliance, vendor management, and the tools and processes required to manage them.
  • Support and collaborate with other creative teams, finance teams, and regionalized and international teams to ensure unified operational focus.
  • Work with brand and creative teams across company partners to develop and maintain brand creative workflow guidelines and supporting documentation.
  • Partner with the Finance & Strategy team to inform investment strategy and improve tracking, prioritizing, and reconciling budgets across all creative groups.
  • Lead internal communication efforts, including organizing quarterly business reviews and weekly reports.
  • Organize team-wide project intake and quarterly planning efforts for project prioritization and status visibility.
  • Identify workflow gaps and guide the development and implementation of new processes to empower the team and scale their work.
  • Determine appropriate KPIs to measure brand and creative project success and implement processes to track asset performance, asset usage/reuse, timeline projections vs. actuals, etc.
  • Communicate cross-functionally to ensure marketing priorities and projects are successfully met and managed.
  • Lead and empower the team, managing overall team succes

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Company

Fanatics

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