Sr. Director, (Consumer) Growth Marketing

Sr. Director, (Consumer) Growth Marketing

Storable is seeking a dynamic and experienced Senior Director of Growth Marketing for our Consumer Marketplace business (Sparefoot.com, Storage.com and SelfStorage.com). This person will be responsible for developing our overall brand and online presence, efficiently growing organic and paid demand, leading website conversion, and contributing significantly to the overall growth of the company. 

What you will do: 

Strategy: Activation & Optimization

• Identify and understand target audience and markets, set goals.
• Define and activate our positioning and messaging strategy.
• Oversee the planning, development, and execution of both marketing and promotional campaigns, across all relevant channels (paid, owned and earned).
• Continuously utilize data-driven insights to make informed decisions and adjustments to campaign strategies. 
• Permanently manage and optimize our marketing budget, including identifying and pursuing incremental ROI-positive opportunities.

Leadership:

• Manage and mentor a high-performing team of digital marketing professionals, ensuring the efficient operation of the function, a healthy team environment and the professional development of all team individuals. Promote a culture of collaboration, innovation, and continuous learning. 
• Collaborate with cross-functional teams, including product, marketing, finance, sales, and business operations, to align strategies with overall business objectives. 
• Prepare regular reports for leadership, highlighting key performance metrics and areas for improvement.

Innovation:

• Build and maintain strong and value-adding relationships with external partners, agencies, and platforms.
• Stay abreast of industry trends, competitor activities, and emerging technologies to maintain a competitive edge. 

SEO: 

• Develop and implement a comprehensive SEO strategy aligned with business objectives.
• Oversee technical aspects of SEO, including website structure, crawlability, and mobile optimization. 
• Lead our editorial strategy and content optimization efforts, ensuring high-quality, relevant, and SEO-friendly content across digital platforms. 
• Conduct thorough keyword research to identify strategic opportunities and trends.
• Ensure the right distribution of our content and elevate our brand E-E-A-T 
• Establish key performance indicators (KPIs) and regularly monitor SEO performance, preparing comprehensive reports and insights. 
• Anticipate, understand and effectively address Google’s Algo Updates.

Paid Demand: 

• Develop and execute a comprehensive PPC and broader paid search strategy aligned with business goals. 
• Develop and activate ROI-positive campaigns leveraging a broad range of other paid channels across the funnel, enabling incremental growth, including both not limited to paid social, display/video, different offline channels, etc.
• Monitor and analyze campaign performance, identifying opportunities for improvement and efficiency. 
• Manage and allocate budgets effectively to maximize ROI, working closely with finance teams to ensure cost-effectiveness. 

What you will need: 

• Bachelor's or Master’s degree in Marketing, Business, or a related field. An MBA is a plus. 
• Proven experience (8+ years) in leading both B2C/D2C Paid and SEO teams in a dynamic and competitive industry – with a track record of successful strategy development and implementation. 
• Mix of agency and in-house experience.
• In-depth knowledge of Paid campaign platforms, SEO best practices, analytics tools, and industry standards. 
• Strong analytical, communication, and leadership skills. 
• Demonstrated ability to influence and collaborate across departments.
• Highly desired: Prior experience in (consumer) marketplace businesses.
• Additional experience in Product Marketing is a plus.

Exemplifies Storable’s Core Values: 

• Plays well with others 
• Whole-hearted customer focus 
• Driven 
• Embraces change 

If you are a strategic thinker and a collaborative leader and have a proven track record in driving successful demand strategies, we invite you to join our team and contribute to the continued success of Storable.

Pay Transparency at Storable
At Storable, we believe in the power of transparency to help our employees Do More and Be More. We value our employees and want to ensure equity and fairness in compensation,