Sr. Manager, Digital Merchandising

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

 

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

 

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

 

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

Under Armour is seeking a strategic and inspiring leader to oversee our Site Merchandising function across the U.S. and Canada. This role is responsible for driving digital growth through a best-in-class site experience across UA.com and the App. You’ll lead a team of 4–8 Site Merchants organized by category, ensuring our digital shelves reflect the perfect balance of brand storytelling and commercial performance. We are looking for a leader who is passionate about digital retail, thrives in a fast-paced environment, and are ready to shape how athletes shop and engage with Under Armour online.

Your Impact

• Own and evolve the site merchandising strategy for the U.S. and Canada to drive conversion, engagement, and revenue across the site and app.
• Translate business priorities into a seasonal roadmap that aligns with product launches, brand campaigns, and key commercial moments.
• Partner with cross-functional business partners from merchandising, marketing, digital product through UA’s Go-To-Market process to define future season on-site merchandising strategies
  and bring aligned upon strategy to life on UA.com
• Ensure the digital experience reflects a thoughtful balance of brand expression and commercial performance, with a focus on innovation and product storytelling.
• Champion customer-first merchandising through improved navigation, strategic categorization, optimized search, and data-backed product sorting.
• Analyze performance metrics (conversion, CTR, RPV, traffic, sell-through) to optimize product placement, category structure, and content strategy.
• Leverage A/B testing, personalization tools, and emerging technologies to enhance site functionality and relevance in real time.
• Partner with external vendors (e.g., Salesforce, Constructor) to continuously improve the digital experience and stay ahead of industry trends. 
• Develop business requirements for on-site enhancements and partner with product managers on execution.
• Deliver strategic insights by synthesizing customer behavior, industry trends, and competitive benchmarks.
• Lead and inspire a team of 4–8 Site Merchants, fostering a culture of performance, curiosity, and continuous learning

Qualifications

• Bachelor's degree with 8-10 years of relevant experience in site merchandising, e-commerce, digital commerce.
• 4+ years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise.
• Demonstrates in-depth specialized knowledge of product merchandising development, eCommerce, planning & brand strategy processes.
• Strong project management, analytical, problem-solving, and verbal/written communication skills required
• Effective communicator, verbal and written. Strong and confident presentation skills. Ability to drop barriers between departments and get things done through strong POV, influence, and cooperation
• Experience with Salesforce Commerce Cloud or like product management system

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore, MD HQ office. 
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week 

Relocation

• No relocation provided

• #LI-CP1
• #LI-REMOTE

Base Compensation

 $123,052.80 - $169,197.60 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is