Senior Manager of Digital Experience – Email

Senior Manager of Digital Experience – Email

Cooley is seeking a Senior Manager of Digital Experience - Email to join the Marketing and Business Development team.

Position summary:  Under the supervision of the Associate Director of Digital Experience, the Senior Manager of Digital Experience – Email supports supports the email and marketing automation vision, defining strategy and transforming channel operations through sophisticated, data-driven lifecycle journeys that support client engagement and business growth. Working closely with cross-functional teams, this role drives enterprise roadmap alignment, operational excellence, talent development, and continuous advancement of the firm's digital transformation and AI-enabled marketing capabilities. Specific duties and responsibilities include, but are not limited to, the following:

 

Position responsibilities:

• Channel Strategy & Operations: Define and lead the enterprise email and marketing automation strategy, moving the firm from batch-and-blast tactics to sophisticated, persona-based lifecycle journeys.
• Technology Business Ownership: Serve as the primary business owner for the Marketing Automation Platform (MAP), overseeing the roadmap, system health, and integration with the CRM to ensure a seamless data flow.
• Resource Management: Manage a hybrid team of onshore strategic leads and offshore execution resources to ensure 24/7 operational coverage and high-velocity campaign deployment.
• Channel Health & Deliverability: Maintain a high-quality, governed channel by overseeing quality standards, sender reputation, and regulatory compliance (GDPR/CCPA/CAN-SPAM) standards.
• Journey Integration: Partner across MCD to design and support integrated client journeys, ensuring email acts as a cohesive "connective tissue" between web, events, and business development touchpoints.
• Data & Performance Leadership: Act as the channel’s data lead, establishing KPIs for engagement and conversion while leveraging A/B testing and behavioral insights to optimize performance.
• Cross-Functional Execution: Collaborate closely with MCD practice leads to translate business goals into high-impact automated programs and targeted campaign execution.
• Enterprise Roadmap Collaboration: Work beyond MCD with Tech and Innovation teams to align the email automation roadmap with the firm’s broader digital transformation and AI-driven initiatives.
• Operational Governance: Implement and enforce scalable templates, workflows, and quality-control processes to ensure error-free execution across all practices and regions.
• People Leader:
  • Serve as direct supervisor and mentor to direct reports
  • Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests
  • Support business professional development and continued educational opportunities
  • In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
• All other duties as assigned or required

 

Skills and experience:

Required:

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 7+ years applicable experience (e.g., digital operations, digital marketing, or related field)
• Proven experience in audience segmentation
• Working knowledge of basic HTML/CSS
• Familiarity with orchestration/ marketing automation platforms
• Demonstrated experience in operations and quality assurance

Preferred:

• Bachelor’s degree
• Supervisory experience

Competencies:

• Entrepreneurial by nature
• Excellent attention to detail
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems
• Ability to organize, prioritize and coordinate multiple activities often under tight timelines
• Ability to drive projects to completion and achieve goals
• Strong judgment
• Effective teamwork and collaboration skills across teams and departments·
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data (if applicable)
• High level of professionalism at all times
• Demonstrated ability to lead through influence and develop talent
• Effective presentation skills
• Proven