Senior AEO Growth Marketer

POS-32394

Role Summary

Our mission at HubSpot is to help millions of organizations grow better.

As a Senior AEO Growth Marketer, you’ll own the post-launch go-to-market strategy and growth motion for HubSpot AEO. You’ll be the dedicated marketing owner responsible for driving growth from AI visibility to demand generation for HubSpot AEO. This role combines answer engine optimization strategy, experimentation, and cross-functional execution to turn insights from answer engines and AEO experiments into scalable growth strategies and product recommendations. This role is ideal for a marketer who has experience in product marketing and specializes in answer engine optimization. You’ll join us in building the playbook for AEO.

What You’ll Do

1. Own the post-launch GTM strategy and growth motion for HubSpot AEO
2. Develop and execute AEO tactics that improve HubSpot’s visibility, citations, and brand presence across answer engines.
3. Partner cross-functionally with Growth, Media, Web Strategy, International teams, and more to align on priorities and execution.
4. Design and run AEO experiments across content, owned media, creators, partnerships, and review platforms to uncover scalable growth opportunities.
5. Translate experiment findings into repeatable playbooks, future campaign strategy, and product recommendations that improve demand generation performance.
6. Build reporting frameworks that connect AEO visibility to demand outcomes.
7. Champion AI automation to improve marketing efficiency, experimentation velocity, and reporting workflows.
8. Help shape the broader AI-era search strategy at HubSpot by contributing strategic insights, scalable playbooks, and operational best practices.

What You’ll Bring

Required Qualifications

• 5+ years of experience in growth marketing, SEO, AEO, product marketing, or related digital growth roles.
• Deep understanding of content strategy, search behavior, and AI-driven discovery trends.
• Demonstrated expertise in SEO and answer engine optimization (AEO) – you can explain how AEO differs from traditional SEO and where the two intersect.
• Experience implementing SEO/AEO tactics that improved brand visibility across platforms such as ChatGPT, Google AI Overviews, Claude, and other answer engines.
• Experience leading or materially shaping GTM strategy for a product, feature, or growth program, including launch planning, stakeholder alignment, and performance measurement.
• Experience collaborating across highly cross-functional environments with Marketing, Product, and Analytics teams.
• Strong analytical and storytelling skills with the ability to translate performance data into strategic recommendations.
• Strong experimentation mindset with experience designing, executing, and analyzing growth experiments.
• Experience leveraging AI tools to improve execution quality, efficiency, and decision-making.
• Familiarity with tools such as HubSpot, Looker, Ahrefs, Hex, analytics platforms, or AEO tracking tools.
• Comfortable operating in fast-moving, ambiguous environments with evolving priorities.

Nice-to-Have Qualifications

• Experience contributing to product roadmap discussions or feature prioritization.
• Experience building internal tools, workflows, or automation systems to improve team productivity.
• Experience scaling international or localized growth programs.

Where You’ll Work

• Location: North America
• Work location preference eligibility: Remote
• Travel/Shift: No regular travel expected

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow