Product Marketing Manager

At Mad Collective we are proud of our diversity (over 32 nationalities) and believe it is one of the most important contributors to our success. We’re 180+ people energized about our future and enjoying everything a high-growth company has to offer.

We offer a hybrid-remote work schedule which enables you to find the right combination of work from home and in-office collaborative time with your team.

Join the collective and go mad with us!

We are looking for an experienced Product Marketing Manager to join our team in Barcelona and play a key role in helping building all our verticals. As a Product Marketing Manager you will be part of our Marketing team and you’ll work closely with senior stakeholders across all of Mad Collective

What you will be doing:

• Creating and managing marketing campaigns to generate product awareness and drive demand. This includes designing and executing digital marketing initiatives, content creation, social media marketing, email marketing, advertising, and other promotional activities.
• Performance Analysis: Tracking and analyzing key performance metrics to evaluate the success of marketing initiatives and campaigns. Using data-driven insights to optimize marketing strategies and drive continuous improvement.
• Strong UX and on site monetization mindset. Being able to find optimal conversion
• Assume business ownership of digital frontend platform and third-party merchandising tools. Manage direct relationships with GM's and marketing teams to continue enhancing front end ability to improve onsite experience
• Develop merchandising strategy based on product attributes, user behavior and sales trends to drive conversion, UPT and AOV while maintaining brand image and company goals
• Launch onsite A/B and multivariate tests and segmentation strategies to improve site experience
• Liaise with GM teams to develop personalized experiences for specific segments
• Identify, track and resolve technical issues within our platform as well as propose and thoroughly test new functionality while partnering with release and project management teams
• Demonstrate expertise in merchandising and user experience to gain credibility with global teams
• Report weekly on site micro-conversions, adjust priorities accordingly and suggest actions based on findings

Benefits

• Private Health and Dental Insurance plan for employees.
• Subsidized gym memberships and fitness classes.
• Monthly internet allowance.
• Working from home setup allowance.
• Company-sponsored Spanish, Catalan, and English classes.
• Sponsored training and development.
• Quarterly company bonus program.
• Top-notch Apple equipment.
• Hybrid-Remote policy and flexible working hours
• Flexible Bank Holidays. Design your own working calendar with a lengthy consecutive vacation day policy.
• Day off for your birthday.

*Please note: All applications must be submitted in English