Senior Marketing Manager - Digital Quick Service Restaurants

The Senior Marketing Manager – Digital Quick Service Restaurants (QSR) is responsible for shaping and executing the Division’s global marketing vision, driving growth, and ensuring alignment with overall business objectives. This role leads cross-functional teams, develops innovative go-to-market strategies, and champions digital transformation and customer-centricity across the enterprise.

What You Will Do:

Strategy & Innovation

• Partner with Digital and Divisional leadership to lead portfolio strategy for the Digital business to meet annual sales and profit objectives.

• Identify segment trends and how they impact Ecolab and our customers, Translate identified segment insights into actionable market opportunities & requirements for digital solutions.

• Manage pipeline process from ideation through commercialization.

• Develop strategic roadmap for segment, Incubate and launch new business models (e.g., SaaS, IoT, digital platforms).

• Identify portfolio gaps and initiate new innovation opportunities, supporting Phase Gate development and project management from conception to launch.

• Develop a deep understanding of customer base and competitors.

• Drive segment-specific innovation and renovation projects.

Market Analysis & Segmentation

• Conduct research to identify potential customer groups and analyze data to understand customer needs and preferences.

• Develop strategies to divide customers into distinct segments based on common characteristics (e.g., industry, size, behavior).

• Monitor market trends and adjust segmentation strategies as needed.

• Partner with cross-functional teams to understand the regulatory and compliance requirements in the QSR vertical.

Go to Market

• Define and deliver segment-specific marketing strategies and campaigns.

• Develop segment value propositions and messaging guidelines, translating research and segment needs into actionable business insights.

• Execute specific go-to-market actions that drive revenue growth by establishing strong positioning and value proposition.

Collaboration & Enablement

• Work closely with Segment Marketing, Sales, Product Management, and key functions to drive results.

• Develop sales enablement tools for multiple sales channels, including email campaigns, collateral, webinars, and presentations.

• Partner with marketing communications to bring customer-facing programs to market.

Reporting & Optimization

• Manage reporting and analytics on all programs to measure success and return on investment.

• Track and report on campaign costs, performance, and ROI to understand channel and offer effectiveness.

Location: Greensboro, NC

Minimum Qualifications: 

• Bachelor’s degree 

• 8 years of professional experience in a business-to-business environment

• Immigration sponsorship not available for this role   

Preferred Qualifications: 

• MBA, preferably in Marketing 

• Strong verbal and written communication skills 

• Excellent verbal and written communication skills; ability to work well in a group as a solid team player 

• Ability to build and maintain relationships and coordinate projects across different functional groups regionally

• Solid business acumen 

• Strong problem solving and analytical skills  

• Attention to detail; strong sense of urgency 

• Experience with wide range of marketing tools, including strategic and tactical product marketing capabilities 

Annual or Hourly Compensation Range

The base salary range for this position is $133,700.00 - $200,600.00. This position is eligible for annual bonus pay based on performance, per plan terms. Many factors are taken into consideration when determining compensation, such as experience, education, training, geography, etc. We comply with all minimum wage and overtime laws.

Benefits 

Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. Click here to see our benefits. 

If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com/working-here.<