Director, Patient and Provider Analytics - NS

Job Description Summary

This position will be located at the East Hanover, NJ location and will not have the ability to be located remotely.

 

Job Description

Job Purpose:

The Insights and Decision Science (IDS) team is dedicated to enabling improved decision making at Novartis by leveraging data and advanced analytics capabilities to generate actionable insights that drive business growth. We collaborate closely with the US business, bringing insights and challenging ideas to empower smarter, data-driven decision-making. Reporting into ED, Patient and Provider Analytics, this role is crucial in shaping the strategic direction of patient and provider engagement within a major pharmaceutical company. 

 

This role will conduct the analysis to identify key influencers and opportunities within the healthcare landscape, ultimately contributing to improved patient outcomes through data-driven tailored engagement strategies. The role requires a visionary leader who understands the complexities of healthcare data, drive innovation in patient journey mapping, and prioritize patient pools to maximize growth opportunities. By aligning internal stakeholders with data-driven insights, the Dir, Patient and Provider Analytics will play a critical role in advancing the company's mission to deliver impactful healthcare solutions and drive sustainable business growth 

Key Responsibilities

• Assess unique features of patient / provider cohorts using secondary data (i.e. using behavioural, attitudinal, clinical data, level of access control and system complexity) and key analytical capabilities like segmentation, etc. to provide actional insights to inform personalized marketing and engagement strategies 

• Study the segments to inform personalized marketing strategies and tailored outreach, ensuring engagement is aligned to unique segment needs 

• Deliver insights on potential factors that influence prescribing patterns, roadblocks, and drop-off points, with internal stakeholders to refine engagement strategies 

• Assess key target HCPs / accounts based on propensity to prescribe (e.g., next best adopter modelling / breadth analysis) and patient opportunity (e.g., number of eligible patients / depth models) in collaboration with cross functional teams like Integrated Field insights team (Targeting, Planning) 

• Ensure there exist a robust “HCP to account” mapping to enable accurate attribution of account-level sales 

• Lead KOL identification through HCP influence, peer networks, reach, and expertise assessment 

• Lead creation of detailed patient journey mapping to identify the key steps leading to diagnosis, treatment, other leakage points and touchpoints 

• Lead patient pool prioritization at distinct points in a patient journey to drive growth 

Essential Requirements:

Novartis seeks an individual with strong analytical skills and an extensive experience in leveraging pharmaceutical data -driven insights to drive strategic engagement initiatives. The candidate should have deep understanding of payer and provider data, behavioral, attitudinal, and clinical data in a healthcare network and proven track record of segmentation performed to inform personalized ma