Senior Partner Marketing Manager

Our Mission

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

Overview

How you can make a difference  

As a Senior Partner Marketing Manager focused on Retail HSA Partner Growth, you will own and accelerate growth through partner channels while driving digital adoption across the member experience. You will operate as the quarterback across Product, Partner, Marketing, and Analytics—translating complex partner and product dynamics into clear, scalable GTM strategies that drive enrollment, funding, activation, and long-term engagement.

This role blends partner-led growth (B2B2C) with digital product marketing excellence, ensuring HealthEquity is positioned as the long-term home for health savings.

 

What you’ll be doing 

 

Partner Strategy & GTM Ownership

• Own Retail HSA partner GTM strategy end-to-end: positioning, messaging, partner toolkits, and activation journeys
• Build differentiated Partner vs. Direct Retail strategies with clear goals, roles, and success metrics
• Develop scalable, repeatable partner playbooks to drive consistent growth and adoption
• Lead partner-facing enablement with simple, high-impact materials partners can deploy confidently

Product Marketing & Messaging

• Own value propositions and messaging frameworks across partner and direct channels
• Translate complex product + partner dynamics into clear, compelling narratives
• Influence product roadmap and experience design based on partner and member insights

Digital Activation & Conversion

• Lead integrated activation strategies across email, SMS, push, web, in-app, SEO, and paid media
• Design and optimize partner-driven and direct-to-consumer journeys from awareness → enrollment → funding → engagement
• Drive structured testing (A/B, multivariate, lifecycle experiments) to improve funnel performance

Measurement & Optimization

• Define KPI frameworks across partner and digital funnels (enrollment, funding, activation, engagement)
• Partner with Analytics, Product, and Marketing Ops to ensure instrumentation, attribution, and reporting are in place
• Diagnose performance gaps and continuously optimize key moments in the user journey

Cross-Functional Leadership

• Serve as the central marketing lead (“quarterback”) across Product, Partner, Legal, Analytics, Marketing Ops, and Lifecycle teams
• Drive GTM planning, execution, and post-launch optimization with clear accountability and timelines
• Align stakeholders across internal teams and external partners with clarity and confidence

What you will need to be successful

• 6+ years in product, growth, or digital marketing
• Proven experience leading complex, cross-functional GTM initiatives
• Strong digital and performance mindset (conversion, activation, lifecycle optimization)
• Experience driving adoption across mobile, web, and ecosystem experiences
• Ability to simplify complexity into clear strategies, messaging, and execution plans
• Strong executive communication and stakeholder influence skills
• Experience in healthcare, fintech, or regulated industries preferred
• Background in partner-led or B2B2C growth models preferred
• Experience working closely with Product teams on discovery, roadmap, and launch planning preferred
• Familiarity with tools such as Braze/Iterable, Branch/AppsFlyer, GA4, Mixpanel, or Amplitude preferred

 

#LI-Remote

This is a remote position.

Salary Range

$109500.00 To $142500.00 / year

Benefits & Perks

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives as part of the total compensation package, in addition to a full range of benefits including:  

• Medical, dental, and vision 

• HSA contribution and match 

• Dependent care FSA match 

• Uncapped paid time off 

• Paid parental leave 

• 401(k) match 

• Personal and healthcare financial literacy programs 

• Ongoing education & tuition assistance 

• Gym and fitness reimbursement 

• Wellness program incentives