Commercial Marketing Manager

About Meridian

Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic products. We are dedicated to developing and delivering better solutions that give answers with speed, accuracy and simplicity that are redefining the possibilities of life from discovery to diagnosis. We are looking for talented and passionate individuals that help drive our vision. Our innovative culture will allow interested candidates to discover and create, through collaboration, cutting edge solutions to tough problems.

Job Summary

 This position plays a key role at Meridian in the development and execution of strategic and tactical plans that drive sales and marketing efforts.  This position will work closely with the Sales and Marketing teams, cross-functional partners (Technical Support, Strategic Marketing, Regulatory Affairs, Quality Assurance, Finance, Operations, R&D, etc.), and external customers.  This role has global responsibility and will collaborate Global entities.

Key Duties

Tasks/Duties/Responsibilities:

• Obtain an understanding of the assigned product categories, competition, segmentation, and the positioning of Meridian within the marketplace.
• Develop annual Global Marketing Plan and execute strategies in order to meet revenue and earnings expectations
• Measure progress weekly, working closely with sales operations and finance. Demonstrate proficiency with CRM, financial reporting systems, and other Marketing resources. Make data driven decisions on how to improve processes to drive sales outcomes.
• With Global Field input, develop and execute tactics that will drive commercial teams to achieve short- and long-term goals. Clearly communicate objectives, segmentation, key messages, value proposition, positioning, tactics and expected follow up. 
• Develop and execute product marketing strategies and tactical plans to drive awareness, demand, and adoption of our products in the target market.
• Conduct market research to understand customer needs, competitive landscape, and market trends, and use insights to inform product positioning and messaging.
• Collaborate with cross-functional teams, including strategic marketing and commercial teams to develop product launch plans, marketing campaigns, and sales enablement materials.
• Create compelling product messaging, value propositions, and positioning statements that resonate with target audiences and differentiate our products in the market.
• Track key initiatives weekly, including sales revenue, wins / loss analysis, program goals and performance. Determine effectiveness of programs and adjust as necessary. Work with Commercial Leaders weekly to evaluate progress and effectiveness of tactics.  Gain alignment on adjustments. 
• Hold Commercial Teams accountable for execution of tactical plans.
• Complete monthly, quarterly and annual Marketing reporting requirements on time, including but not limited to Monthly highlights, KPI action planning / reporting, annual strategy, and annual marketing planning for all assigned products.
• Lead the launch of any new products for assigned product categories. Launch planning includes working with Strategic Marketing on the creation of New Product launch plans, cross functional coordination of all communications, training, sales materials, forecasting, and all elements of commercial readiness. Accountable to achieving financial goals for the new product launch.
• Monitor, understand, and utilize financial reports to optimize the execution of strategies.
• Create promotional programs, advertisement campaigns, and customer programs in conjunction with the Marketing Communications team and consistent with achieving revenue goals.
• Support all commercially driven priorities through product lines, ie: segment strategies, Area strategies, contracting.
• Analyze global market, customer, consumer, and competitor insights and provide clear direction on assay, instrument, accessory and services for on market products to ensure Meridian meets its growth goals.
• In conjunction with internal partners, support the building and maintaining of key opinion leaders in order to provide key insights and support to Meridian’s tactical product marketing plans.
• Act as a commercial product expert for customer and sales force inquires as well as internal cross functional team (R&D, Technical Support, Operations, Regulatory, etc.)
• Assess business development or private label opportunities in key markets, work with strategic marketing on ROI analysis and implementation.
• Support efforts to build a product pipeline for the Meridian platforms, in conjunction with Strategic Marketing Team.

Leadership:

• Demonstrate ownership of prod