Director, Global Media Relations

Overview

The Director of Global Media Relations will be a key leader in the newly-established Media & Issues Center of Excellence, a capability designed to effectively manage perceptions in media and mitigate reputational risk. The Director will help establish and govern a media relations strategy and way of working across the company for proactive and reactive media engagement, ensuring a synchronized, interconnected, and world-class approach to how the company approaches media relations. This role reports to the Sr. Director, Corporate Media and works closely with the Sr. Director, Issues & Crisis Communications as well as the N. America and Global Communications teams.

Responsibilities

• Establish and govern a media relations strategy and way of working across the Communications function globally, ensuring a coordinated and strategic approach to the way we reach our priority media.
• Cultivate and maintain priority media relationships for top-tier reporters.
• Advise and consult with broader Communications function to enhance pitches and advise on appropriate media contacts, as necessary.
• Develop media materials and conduct proactive media relations for stories that enhance corporate reputation.
• Build and maintain a media engagement tracker to keep a birds-eye view of all engagement with top-tier media.
• Overhaul and maintain global media list.
• Build a muscle of media intelligence within the team, monitoring trends and newsroom changes to inform our broader strategy.
• Serve as the front line media contact for inbound corporate media inquiries.
• Help oversee media monitoring and reporting approach to ensure we’re connecting effort to outcome.
• Contribute to ongoing executive visibility strategy.
• Manage and guide the work of 1 direct report.

Compensation & Benefits:

• The expected compensation range for this position is between $125,900 - $249,900.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 25% of annual salary paid out annually and an additional target payout of 10% of annual salary is paid out over 3 years following the end of the performance period.
• Long term incentive equity may be awarded based on eligibility and performance.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

• Bachelor’s degree in Journalism, Communications, or related field.
• 12+ years communications experience with proven success in corporate communications and media relations in an in-house or agency setting.
• Extremely comfortable with speaking to members of the media, experienced in building and maintaining strong media relationships.
• A news junkie who has a finger on the pulse, able to uncover new opportunities and strategies to engage with influential media.
• Skilled at creating effective messaging and content that drives opinion and behavior change.
• Grace under pressure, executive presence, and adept at managing senior stakeholders.
• Excellent judgment and ability to mitigate risk while bringing new thinking.
• Comfortable with ambiguity, ability to independently and resourcefully find answers, solve problems, and drive work forward.
• Able to learn complex subjects and distill them into messages that resonate with external audiences.
• Creative thinker who’s not afraid to bring new ideas to the table.
• Excitement about standing up new ways of working and driving positive change.
• Flexibility to adapt and shift course in a changing business environment.
• Experience in managing agency resources and budgets.

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Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive cons