Senior Product Marketing Manager

The Consumer Marketing Organization defines consumer vision, product management, business plans and go-to-market strategy for one of the company’s largest multi-billion-dollar revenue businesses, which includes Windows, Surface, M365, Microsoft Edge, Bing, and Copilot.

Microsoft Edge browser share is critical to our consumer business strategy. People spend more time browsing the Web on PCs than any other activity in desktop computing. This role focuses on the new AI-powered browser that is leading the way in this new era of AI and Copilot.

The WebXT Growth team is looking for a data-driven, product marketer and growth hacker, who thinks outside the box, that will develop and execute disruptive growth marketing strategies to increase the adoption, usage, and retention of Microsoft Edge, on both PC and Mobile, as well as ownership of our Copilot and Edge better together growth scenarios and tactics, as well as Copilot Mobile App daily active users (DAU) growth and Rhythm of Business (ROB).

As a Senior Product Marketing Manager for Microsoft Edge and Copilot in the WebXT Consumer Growth team focused on Edge and search, ad and News (SAN) growth, you'll also be responsible for growing revenue by defining strategy and driving execution for our critical SAN revenue drivers in Edge, including distinct search queries (DSQ) volume, and default search settings in Edge. Additionally, you will be executing disruptive growth ideas end-to-end across a wide variety of stakeholders to grow Edge share and Bing share in Edge. Working on two of the top bets for the company (Edge and Copilot) means this is a very rewarding space with a lot of growth potential, with plenty of opportunity to make a mark as you contribute to shared growth objectives and key results (OKR)s.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Responsibilities

As a Senior Product Marketing Manager for Microsoft Edge and Copilot in the WebXT Consumer Growth team you will:

• Plan, lead and execute x-company growth strategies, increase monthly active users, engaged usage and love for Microsoft Edge and Copilot, as well as grow revenue.
• X-org and X-discipline management: you will have to work across multiple stakeholders and bring different point of view (POV)s together to rally around a common goal.
• Program Management: end-to-end ownership of both strategy and execution in areas that present challenges but have a lot of potential for incremental growth and revenue.
• Out-of-the-box thinking: growth ideas should be new and exciting, challenge the status quo, disrupt the fixed mindset approach to traditional growth avenues.
• ROB and planning: gain expertise in how to run the business day-to-day rhythm, knowing the business inside out in order to make the best data-driven decisions.
• Live and breathe customer needs research and insights, with a deep understating of customer journeys and market positions.
• Work with internal partners, including business planning, finance, research, engineering, and marketing to execute strategies with passion, precision, and excellence.
• Think creatively about customer/business challenges and generate innovative growth tactics.

Other

• • • Embody our culture and values