Director of Marketing and Communications

Title:                Director of Communications and Marketing                 

Location:          50 East 168th Street, Bronx, NY 10452

Reports to:       Vice President, Development & External Affairs

About Us:

The Women’s Housing and Economic Development Corporation (WHEDco) is a community development organization founded on the radically simple idea that all people deserve to live in healthy, vibrant communities.  We build award-winning, sustainable, affordable homes – but our work is not over when our buildings are complete. WHEDco believes that to be successful, affordable housing must be anchored in strong communities of which residents can be proud. WHEDco’s mission is to create and bridge access in the South Bronx to resources that support thriving neighborhoods – from stable, affordable housing to high-quality early childhood and school-age youth education programs, comprehensive family and community services, business and entrepreneur assistance, and cultural programming. See www.whedco.org for more information.

Job Summary:

The Director of Communications and Marketing will be responsible for developing, executing, and managing integrated communications and marketing strategies to elevate WHEDco’s visibility, drive engagement, promote fundraising and advocacy efforts, and support WHEDco programs. This role will guide all internal and external communications, branding, media/public relations, digital marketing, and content creation. Working collaboratively across all program areas, the Director of Communications and Marketing will create and drive diverse marketing activities that promote and increase awareness of WHEDco’s work and will support and collaborate with the Fund Development team to promote its fundraising efforts. The ideal candidate will be a dynamic and creative leader with a deep commitment to WHEDco’s mission and a track record of successful communications and marketing initiatives in a nonprofit setting.

Primary Responsibilities:

• Communications & Marketing Strategy: Develop and implement a comprehensive communications and marketing strategy that supports the organization’s mission, goals, and fundraising efforts. Develop, produce and distribute clear and effective communications pieces for use in a wide range of promotional and fundraising activities.

• Brand Management: Lead the development and maintenance of a strong, consistent, and compelling brand identity across all channels, ensuring that all messaging aligns with the organization’s mission and values.

• Data Utilization: Evaluate and utilize market data to drive and improve marketing strategy. Collaborate with Research, Policy and Evaluation staff to showcase and amplify WHEDco’s internal data and research.

• Digital Marketing: Supervise all digital marketing initiatives, including social media, email newsletters, website content, SEO/SEM, and paid advertising. Ensure the organization’s digital presence is engaging, impactful, and aligned with overall strategies.

• Content Creation & Storytelling: Create compelling written, visual, and multimedia content to tell the organization’s story, showcase impact, and build relationships with key stakeholders (program participants, donors, volunteers, partners, media, etc.).

• Media Relations: In collaboration with WHEDco’s PR firm, develop and maintain relationships with media outlets and journalists, and coordinate press releases, media kits, and outreach efforts. Leverage external relationships and overall knowledge of media targets to promote WHEDco’s work. Secure positive media coverage to advance the organization’s goals.

• Event Marketing: Support the promotion of fundraising events, community engagement efforts, and organizational milestones. Work closely with the Fund Development team to amplify