Senior Digital Marketing Manager

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

Job Description

This Position Will Be Responsible For

• Deliver multi-channel digital media campaigns across paid search, paid social, programmatic advertising and media buying.

• Advise on paid media execution efforts with our media agencies and partners to ensure all aspects align in a timely manner across creative, regionalization.

• Hold our media partners accountable to pushing for better results through optimization. You have a geeky/analytical side that thrives in A/B testing and enjoys figuring out what works and why.

• Manage the digital media process and timeline. Ensure forecasting, readiness, timeliness, execution and pacing to goal.

• Measure and deliver action-driven reporting. Can look at data, analyze it, assess against goals (ROI and KPIs), draw insights, and take action.

• Apply a business case approach to clearly communicate the impact of digital marketing efforts, with experience in lobbying for cost-effective, incremental budget.

• Collaborate with internal teams to improve lead quality, enhance conversion rates, influence landing pages and connect into the greater digital experience.

• Develop new and innovative growth strategies across media, creative, and technology that bolster efficiency of media dollars.

• This is a global support role – working with EU, AP, LAC and NA markets.

Qualities Of a Successful Candidate
 

• Thinks strategically – defines goals, objectives, and tactics to drive towards business goals

• Truly understands the land and expand nature of performance marketing, while counterbalancing with the complex audience nurtures of B2B demand generation

• Has tracking and measurability at top-of-mind, and understands how to navigate and respect the evolving needs of consumer privacy.

• Highly creative with experience in translating target audiences into each digital channel for mobilization.

• Solid knowledge of website analytics tools (GA4). Includes analytics in how to make decisions. Knows what to look for and how to explain the results and the “so what” to stakeholders.

• Strong knowledge of crafting ad copy and high performing landing pages that convert.

• Constantly on top of the latest tools, trends, best practices and forward thinking strategies in digital marketing and measurement

• Highly organized with a passion for crafting and improving process and governance.

• You are a positive individual who is a team player. Open-minded and flexible.

• Is comfortable with ambiguity, yet takes initiative to problem solve

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications
• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications
• 9 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD in marketing, business, or communications.
• Experience in fintech or payments industry experience a plus, but not required.
• Hands-on experience within digital media channels like Google Ads, LinkedIn Ads, Meta Ads, and DV360.
• Digital project management experience with a track record of ensuring delivery.
• Expertise with analytics tools like GA4.
• Demonstrates a track record of delivering results within or through a media