Sr. Director, Creative

Creative

The Sr Director, Creative role is responsible for leading breakthrough creative expression for TIAA through design and copywriting across all touch points. This leader will be responsible for leading a team of designers and copywriters, who will produce work for both Institutional and Consumer audiences that will be distributed through a range of channels from digital display advertising to brochures and events. This is a hands-on role and the successful candidate will actually create design and copy while leading a high-functioning team.

Key Responsibilities and Duties

• Lead team to develop full spectrum of creative that tells the story of the brand in a way that is highly impactful and moves people through design and copywriting

• Collaborate with stakeholders to conceive and develop outstanding content and ensure breakthrough and relevant outcomes

• Create best-in-class design that is ownable and differentiated for key projects

• Write/co-write copy that drives action from targeted audiences

• Manage team workload and priorities on a day-to-day basis to ensure all project requests are met and effectively prioritized.

• Work with offshore team members to ensure seamless project handoff to maximize speed

• Ensure the work is consistent with brand standards, tone of voice, and visual identity

• Manage projects through WorkFront project management system

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
9PL

Required Qualifications:

• 5+ years of marketing design and copywriting experience in financial services or retirement industry

Preferred Qualifications:

• 7+ years of marketing design and copywriting experience in financial services or retirement industry
• Demonstrated track record of design and copywriting, with samples
• Demonstrated skills communicating to an institutional audience as well as to a consumer audience
• Experience leading a team of creatives
• Experience with content management systems
• Experience in financial services
• High degree of proficiency with Adobe InDesign, Illustrator, Photoshop and Acrobat
• Proficiency in Microsoft Office
• Excellent interpersonal, oral, and written communication skills
• Ability to dynamically manage multiple projects at once, including frequent unexpected requests, with efficiency, urgency, and patience
• Exceptional design skills
• Strong copywriting skills
• Experience in executing creative for retirement and asset management
• Demonstrated understanding of modern, digital campaigns
• Ability to simplify and streamline content
• Proofreading experience

#LI-KD

Related Skills

Audience-focused Communication, Audience Insights, Builds Visual Materials, Content Development, Continuous Improvement Mindset, Copywriting, Creative Thinking, Customer-Focused Campaign Development, Delivers On-Product Marketing Strategies, Digital Design, Innovation, Marketing Writing Effectiveness, Messaging Effectiveness

Anticipated Posting End Date:

2024-10-08

Base Pay Range: $134,700/yr. - $224,500/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

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Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and t