Senior Partner Marketing Manager

OMNIA Partners has become the largest and most experienced purchasing organization for public and private sector markets by delivering unparalleled scale and solutions. Through further organic growth and strategic acquisitions, OMNIA Partners will continue to drive economies of scale to execute more contracts, in more verticals, with transparent, value-driven pricing for our membership of companies. Our success and growth have been unparalleled in this space.

At the core of our success is a high energy, talented staff with diverse skills and a unified focus on delivering value and an emphasis on creativity, strategic thinking, and execution.


Title: Senior Partner Marketing Manager


Reports to: Senior Director of Partner Marketing


Location: Franklin, TN - In office only


Job Overview:


The Senior Partner Marketing Manager is responsible for developing and executing joint marketing strategies that drive sales pipeline and revenue growth within OMNIA Partners' supplier network of the nation’s leading B2B suppliers. This role will collaborate closely with the broader marketing team to deliver innovative, consultative marketing approaches that empower suppliers to maximize the value of their OMNIA Partners contracts. By providing marketing and industry expertise, the Senior Partner Marketing Manager will help suppliers transform their marketing efforts and enhance their partnership with OMNIA Partners. In addition, this role will focus on optimizing and expanding existing partnerships, while creating and executing co-marketing strategies to accelerate revenue growth across designated suppliers.


Key Duties & Responsibilities:


Go-to-Market Strategy: Work with cross functional teams to craft joint strategic GTM plans that maximize sales pipeline and revenue growth, including identification of target customer segments, value proposition, communication channel selection and execution of marketing/sales campaigns.


Supplier Engagement: Build strong relationships with supplier teams to ensure that OMNIA Partners is top-of-mind for joint sales and marketing initiatives.


Supplier Enablement: Assist suppliers with onboarding to the OMNIA Partners network; provide resources, training and support to supplier teams to enable effective marketing and sales of OMNIA Partners contracts.


Supplier Messaging: Ensure that supplier marketing efforts effectively articulate the value of their OMNIA Partners contract.


Category Expertise: Serve as the functional expert in messaging for owned categories and ensure messaging and positioning is up-to-date and continually improved to drive revenue growth.


Data & Analytics Ownership: Regularly review and analyze various data sources to help inform and advise supplier sales and marketing activity.


Training/Skills/Experience: (Minimum relevant work experience for successful job performance.)


5-8 years in marketing, ideally in a range of disciplines including content


marketing, media production, email marketing, public relations and related functions.


Thrives in a highly collaborative and fast-paced environment.


Analytical with ability to provide sales and marketing guidance and direction based on data and ROI analysis.


Experience working across teams to execute marketing campaigns.


Ability to ensure consistency of message across all channels.


Demonstrated ability to confidently discuss and present with C-Suite audiences.


Experience working in CRM and Marketing Automation platforms to execute campaigns (Salesforce Sales Cloud and Marketing Cloud experience a plus).


Education Requirements:


Bachelor's Degree in Marketing, Communications, Business or related field


*This role is based at our Franklin, TN office.


OMNIA Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.