Associate Director, Consumer Marketing - Schizophrenia

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Title: Associate Director of Consumer Marketing

We are seeking an experienced, passionate and results-driven Associate Director of Consumer Marketing to help support the consumer marketing efforts focused on schizophrenia. The Associate Director will play a pivotal role in developing and executing strategic marketing initiatives to raise awareness and drive growth of a new treatment option in the schizophrenia landscape. The Associate Director, Consumer Marketing reports directly to the Director, Consumer Lead, Psychiatry. This role will work closely with multiple cross-functional teams, support external agency relationships to drive brand awareness and ensure seamless and timely delivery of key brand priorities.

Key Responsibilities- include but are not limited to the following:

• Oversee the execution of (with key stakeholders) impactful, integrated consumer messaging and creative assets and tactics across various channels including TV, digital, print, website, CRM and social media.

• In collaboration with Patient Access & Support Services (PASS) team, develop programs to optimize product onboarding and adherence.

• Develop strategic roadmaps and implement new use cases involving new technological and operational capabilities delivered in partnership with internal COEs

• Think innovatively regarding the application of new technologies and solutions to help achieve goals and drive brand growth

• Work with internal cross functional groups (HCP Marketing, Public Relations/Corporate Communications, Legal, Regulatory, Medical, Project Management, Review Committees, Patient Support and Market Access)

• Collaborate with advocacy groups, patient organizations, and healthcare professionals to foster partnerships and support initiatives that empower patients and care partners to seek appropriate treatment and support services.

• Partner with the sales force to ensure effective communication, training, and messages are delivered and customer needs are being met

• Manage inventory levels and distribution of promotional materials

• Work with partners to report on KPIs and identify optimization needs, as well as track performance on a regular basis

• Ensure compliance with all regulatory requirements, industry guidelines, and ethical standards governing pharmaceutical marketing practices, including FDA regulations and guidelines related to schizophrenia treatment promotion.

Qualifications & Experience

• Bachelor’s degree in marketing, Business Administration, or related field required, MBA or advanced degree preferred.

• Minimum of 6 years of progressive experience in biopharmaceutical marketing roles with a proven track record of success in launching and commercializing pharmaceutical products with a strong focus in consumer marketing tactical execution.

• Experience with developing, executing, and maintaining consumer marketing campaigns across all channels (e.g., TV, Digital, Social, Website, CRM)

• Effectively manages agency partners through the development of branded online and offline material including print and digital advertising collateral.

• Experience identifying key campaign metrics and utilizing KPIs for continuous enhancement and future design/innovation.

• Deep understanding of mental health conditions, schizophrenia trends and treatment landscape, the patient journey and what drives consumer behavior, and how to reach and engage people living with SMI

• A profound passion for addressing the unique needs and challenges faced by individuals living with schizophrenia and their care partners.

• Strong ability to translate insights into actionable marketing strategies.

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