Manager, Global Brand Marketing

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain, and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced, and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Job Description

Overview:

The Manager, Global Brand Marketing, collaborates with the Director, Global Brand Marketing to develop global product and marketing strategies for home entertainment across the Universal Pictures live-action film slate.

In addition to working on global strategy, the Manager leads the execution of product and marketing campaigns in the United States and Canada, collaborating with cross-functional teams to achieve performance goals.

Responsibilities:

Product and Campaign Marketing

• Build and maintain fundamental knowledge and understanding of home entertainment consumer trends and habits globally.
• Develop global home entertainment marketing plan documents for Universal live-action films in collaboration with cross-functional teams and international marketing leads and communicate those plans globally.
• Write strategic briefs and guide the development of global marketing assets and media plans to maintain a coherent and authentic brand voice and strategy for each film across platforms and channels.
• Act as the central point of contact for each campaign, serving international marketing teams and cross-functional marketing teams to help achieve their aims.
• Review theatrical performance (DBO, IBO, Exit Polls, Reviews, and Social Conversation) to refine and finalize the positioning and release strategy.  Disseminate the North American strategic direction to the cross-functional Marketing teams (creative, publicity, digital marketing, customer marketing, promotions, digital distribution marketing).
• Create strategic media briefs and creative briefs to guide the development of global marketing assets for global physical and digital platforms.
• Communicate legal, talent, and filmmaker approval guidelines clearly to all stakeholders and help facilitate approvals.
• Develop, manage, and own the North American P&L for each title, informed by financial guidance and data to recommend revenue goals and appropriate spend levels.
• Budget marketing spends based on strategic priorities and operational needs to support all cross-functional marketing teams and keep spending within approved budget levels.
• Assess North American physical and digital release dates and windowing strategies to recommend optimal release dates.
• Collaborate with the Digital Marketing and Digital Distribution teams to manage North America digital marketing campaigns across paid, earned, and owned media.
• Collaborate with other departments across the studio such as franchise development, games, consumer products, music and theme parks to develop integrated campaigns based on key properties.
• In addition to the theatrical film slate, evaluate release opportunities on non-theatrical live action titles, working with Domestic sales, international markets, technical operations and external partners to identify opportunities and plan optimal release strategies.
• Prepare filmmaker presentation materials by gathering information globally and editing to produce an integrated document appropriate and understandable for people without a marketing background.
• Collect and analyze post-release insights (what worked/didn’t work) to guide future release strategies and recommend process improvements.
• Continuously support and share best practices globally.

Retail Strategy and Customer Marketing

• Build and maintain expertise and industry knowledge of the physical and digital home entertainment retail landscape.
• Align with retail marketing and sales teams to keep physical and digital retailers engaged in the home entertainment category.
• Develop approved sales materials to sell titles to partners.

The responsibilities associated with this posi