KOL and Affiliate Marketing Manager

About Quidax

Quidax is where crypto meets limitless possibilities. We’re making digital asset access effortless for individuals, businesses, and fintechs in Africa. Our goal? Providing real value for our customers while driving the future of Finance.

About the Role

The Affiliate Manager is a growth driver at Quidax, building and nurturing partnerships that drive trading volume and increased brand awareness. The role directly translates into acquiring the right customers and increasing our revenue by work with affiliates and Key Opinion Leaders (KOLs).

What You’ll Be Owning

Affiliate Program Strategy & Performance

• Strategy Setup: Get our core affiliate game plan sorted, outlining how we'll get more customers through KOLs and what our immediate goals are.

• Commission Structure: Nail down a sweet commission plan that excites KOLs and fits our budget, making it clear who we want to work with.

• Make our affiliate program the gold standard in crypto, known for being super fair and driving massive growth through awesome KOL partnerships.

Affiliate Relationships & Recruitment

• Onboard high-potential KOLs in the short term, then really ramp it up over the next few months, and finally creating a robust network of rockstar KOLs over the next 12 months.

• Partnerships built on trust: Making our KOLs feel like true partners, creating a supportive vibe where everyone wins.

Campaign Management & Optimization

• Dig into initial KOL performance data, spot quick wins, and share actionable tips with our top partners to boost their game.

• Build a clear, easy-to-use library where all our KOLs can grab the latest content goodies and promo materials they need.

• Develop and implement a continuous optimization loop, leading to a 20% increase in overall affiliate channel conversion rate by fine-tuning campaigns, offers, and partner strategies.

Compliance & Brand Reputation

• Brand Watch: Get a basic system in place to spot any off-brand or non-compliant promotions from affiliates and tackle any major issues right away.

• Roll out a clear, easy-to-understand "Brand Playbook" for all KOLs, aiming for our partners to confirm they've read and understood it.

Budget & Forecasting 

• Get a solid handle on our current affiliate spending, making sure we're on track
  KOL Forecasting: Work with finance to put together initial performance forecasts for new KOLs, predicting their customer acquisition and trade volumes.

• 1 Year: Be the master of our affiliate marketing budget, consistently hitting or exceeding ROI goals and identifying new profitable spend opportunities for significant channel growth.

Reporting & Analysis

• 90 Days: Get a clear picture of our top KOLs' daily/weekly performance (customers, trades, revenue) and share quick insights with the team weekly.

• 90 Days: Gather the top 3 "must-have" and "nice-to-have" improvements for Quidax from the KOLs, then summarize it for the Product team.

• 1 Year: Become the go-to person for all KOL data, providing deep-dive quarterly reports that pinpoint growth opportunities and contribute to an increase in overall affiliate channel ROI, directly from your insights.

• 1 Year - Product Feedback: Establish a formal channel where KOL feedback directly influences our product roadmap, seeing at least 5 core Quidax product improvements launched that came directly from affiliate suggestions.

Technology & Tools

• 90 days: Get solid feedback from 10 top KOLs and fix 2-3 annoying little bugs in the affiliate dashboard.

• 6 Months: Lock down a roadmap for 2-3 big new features (like better reporting for them), and launch at least one.

•  1 Year: Make our affiliate dashboard the absolute best, with a big jump in positive feedback, and a possible add in of some smart Artificial Intelligence (AI) tips for affiliates.

Biggest Challenges You’ll Tackle

• Finding the KOLs who actual