Principal Product Marketing Manager

AI is set to transform every industry, but in reality, enterprise AI is still finding its footing. Why? Because connecting AI to enterprise systems lacks reliability—and without reliability, it's tough to trust AI with mission-critical tasks. Hasura is here to change that with PromptQL – the latest innovation from our AI Labs.

We're looking for a Principal Product Marketing Manager (PMM) to lead the charge in establishing PromptQL as the de facto data access layer for AI. You'll be at the forefront of shaping Hasura's next chapter into the AI era – turning complex technical capabilities into compelling narratives, go-to-market strategies, and sales enablement materials that drive growth and adoption.

What the role will involve:

• Positioning & Messaging: Craft clear, differentiated messaging that resonates with practitioners, technical leaders, and enterprise decision-makers.
• Sales Enablement: Create sales materials like decks, one-pagers, demo flows, and training resources to empower our sales team to articulate Hasura’s value effectively.
• Go-To-Market Strategy: Own product launches and GTM initiatives, ensuring seamless alignment across product, marketing, and sales teams.
• Demo & Use Case Development: Collaborate with Technical Marketing and Sales Engineering to build compelling demos and use cases that showcase how Hasura simplifies data access and accelerates AI development.
• Content & Thought Leadership: Drive the creation of technical blogs, case studies, webinars, and presentations that position Hasura as a leader in developer tools and data infrastructure.
• Customer Discovery & Insights: Gather market trends, customer needs, and competitive intelligence to refine product strategy and messaging.

Requirements:

• PMM Expertise: 5+ years of experience in product marketing for developer tools, data, or AI products.
• AI & Data Fluency: Solid understanding of AI, APIs, and data ecosystems.
• Strategic & Tactical: Comfortable shifting between high-level strategy and hands-on execution to drive impactful GTM results.
• Technical Storyteller: Skilled at turning complex technical concepts into narratives that resonate with both technical and business audiences.
• Collaborative Leader: Experienced in working cross-functionally with sales, product, and developer relations to ensure alignment and drive adoption.
• Bias for Action: Thrive in fast-paced environments, taking ownership and pushing projects forward with a focus on measurable impact.

Why Join Hasura?

• Impact: Shape how AI agents and assistants access and interact with data.
• Growth: Join a high-growth startup where your work directly influences strategic marketing initiatives.
• Culture: Collaborate with passionate, driven professionals who thrive on solving complex challenges.

If you're excited to unlock the disruptive potential of AI by solving the challenge of reliable data access, we’d love to hear from you!

Location:

Our office in San Francisco, US

Compensation:

The compensation for this role ranges from $190,000 - $200,000 (including bonus) plus ESOPs.

Working at Hasura:

At Hasura, we help developers go from zero to fully fledged modern apps, blazing fast. Through your work at Hasura, you will have the opportunity to make a lasting impact on both how Hasura is built as well as the larger developer ecosystem.
As a team, we take a lot of pride in our work. We obsess about our users and their business so we can craft solutions that exceed expectations and inspire delight.

Perks of working at Hasura:

• Remote & Hybrid Work Environment: Our team is spread across multiple countries, allowing for remote work or in-person collaboration at our office spaces in San Francisco and Bangalore. We believe in a flexible work model that caters to individual preferences and promotes effective teamwork.
• Self-Care Fridays: We offer the second Friday of every month as a day off. This time allows our employees to engage in activities that rejuvenate and recharge them personally.
• Equipment and Learning Allowance: We have equipment and learning budgets to ensure that our employees have the necessary tools and resources to succeed in their roles. We invest in their growth and development by facilitating access to relevant learning opportunities.
• Donation Matching: We have an annual donation matching fund to encourage and enhance team member donations to global organizations working towards equality & equity.
• Flexible Schedules & PTO: Because of our asynchronous ways of working, employees can work with their manager to set a work schedule that enables a healthy work-life balance while ensurin