Director of Product Marketing

Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online. 

Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries. 

But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online. 

Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.

What We Offer

• Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process.
• Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.
• Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.
• Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.

 

Position Summary

We are seeking a Director of Product Marketing to build, own, and execute our product marketing function as a high-impact individual contributor. In this role, you will define and execute the go-to-market (GTM) strategy, product positioning, and messaging for our identity verification solutions. You play a pivotal role in developing and delivering messaging across all channels, serving as a strategic partner to the organization by shaping product direction, driving competitive intelligence, and crafting compelling narratives that resonate with our customers.

This is a highly visible strategic and hands-on role where you’ll define and scale product marketing while personally executing core deliverables, partnering closely with product, sales, customer success, and the broader marketing team. You are a storyteller, strategist, and product evangelist who can translate complex technology into clear, differentiated value for diverse audiences.

You’ll join a talented, collaborative, and fast-moving marketing team, bringing focus, creativity, and leadership to help fuel Trulioo’s growth.

What You’ll Do

• Own and drive the development and execution of go-to-market strategies for product and feature launches.
• Partner with product leadership to provide market, customer, and sales insights that inform roadmap and strategy.
• Define and own product positioning and messaging frameworks, from high-level value propositions to detailed feature differentiation.
• Act as the product spokesperson internally and externally, including analyst briefings and press engagements.
• Create compelling customer-facing assets and content to support demand generation and sales enablement.
• Drive competitive intelligence, customer insights, and market research to inform differentiation and GTM plans.
• Collaborate and personally partner across marketing, sales, and customer success to ensure aligned, consistent execution.
• Support product training, strategic initiatives, and promotional events.
• Track and report on performance against company-wide goals, continuously refining GTM strategies.

What You Bring

• 7+ years of product marketing experience in B2B SaaS, ideally across mul