Segment Marketing Lead, Surgical Endoscopy and National Accounts

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

 

About the role:

The Segment Marketing Lead (SML) is responsible for developing and executing a multi-year segment strategy that creates a sustainable competitive advantage within the U.S. market. This role drives the strategy and develops an actionable go-to-market (GTM) plan(s) for their respective customer segments that enable the applicable sales channels to accelerate growth across defined segments and customer call points. This role is responsible for gathering segment insights, developing segment specific strategies and owning the implementation & execution of those strategies for their respective customer segments.

The SML defines the value proposition and corresponding customer segment messaging. The SML will be responsible for the creation of a situational analysis for their respective market segments. They will accomplish this by leveraging market insights to prioritize and tailor the downstream product marketing strategies based on unique segment opportunities, challenges, and internal & external customer dynamics. The SML is responsible for developing, implementing relevant commercial plans for their assigned market Segments and accountable to the business results against clearly specified performance targets. Success requires close partnership with sales leadership, product marketing, and cross-functional stakeholders to ensure alignment, effective execution, and measurable impact.

This role requires strong market and customer insights, competitive awareness, and active field engagement to identify opportunities, mitigate risks, build segment strategies and influence senior leadership with data-driven recommendations.

 

Relocation Assistance:

Relocation assistance is not available for this position at this time.

Visa Sponsorship:

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

 

 

Your responsibilities will include:

• Own the creation of a detailed situational analysis for their assigned market and customer segments.
• Develop and execute multi-year segment marketing strategies to drive growth and market share for both the Surgical Endoscopy and National Accounts organizations.

• Gather and interpret insights impacting the segment, identify and implement optimal segment strategies to minimize threats and address unique opportunities, including education, promotion, targeting and segmentation opportunities.
• Acts as the voice of the customer segment to influence product, commercial, and enterprise strategy

• Gather market insights and competitive intelligence to create actionable strategies and solutions that uniquely address the opportunities and minimize commercial threats for their respective market segments.
• Partner with sales leadership and downstream product marketing to deliver effective commercial plans, sales channel priorities, key Qtr. objectives and tactics with KPIs.
• Collaborate with National Account leaders on GPO / Contract Strategy, Activation, Pull-Through & Compliance by owning marketing strategy.
• Partner with Sales Teams to identify and address underperforming accounts or leakage within contracted systems
• Collaborate with National Accounts leaders on IDN / Health System Engagement by designing and executing account-based marketing strategies targeting priority IDNs and health systems aligned to contract coverage and growth opportunity.
• Support the National Accounts team with: System-specific opportunity assessments, Tailored engagement plans to drive system-wide adoption, and Develop marketing programs that support system standardization initiatives and multi-site conversions
• Serve as a thought partner and contributing member of sales channel leadership teams to ensure tactical sales plans align with overarching segment strategy, including product priorities.
• Serve as the primary bridge between Sales and Marketing functions (e.g., Professional Education, Sales Training, Health Economics), acting as the voice of the internal customer
• Elevate sales communications by tailoring messag