Vice President, US Inflammatory Bowel Disease (IBD) Franchise Head

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Job Description

About the role:

Join Takeda as a Vice President, US IBD Franchise, where you will lead all marketing efforts for the Inflammatory Bowel Disease (IBD) franchise within Takeda’s US Gastroenterology Business Unit (GIBU). You will also be responsible for the development, coordination and execution of product life cycle management (LCM) plans for IBD brands, including marketed and development stage products. As part of the GIBU team, you will work with a variety of stakeholders to recommend changes in the marketing philosophy/policy and will align the appropriate business goals and the development of marketing competencies within the GIBU.

How you will contribute:

• Serve as a core member of the Global Program Team (GPT) and the Global Product Leadership Team, responsible for US commercial input and leadership to develop and align global strategic business plans, life-cycle management strategies, etc. for US IBD franchise

• Partner closely with the Global Program Management team, including regulatory, medical, and clinical science colleagues, to develop and gain approval for the execution of all LCM plans, ensuring alignment with overall brand strategy. Work closely with all functions (R&D, USBU) to coordinate all elements related to product success (product claim profile, supporting study design, FDA submission strategy, commercial/sample packaging, launch plans, sales force sizing/execution, promotional messaging/planning, etc.).

• Lead the Commercial Planning Process and the cross-functional team (medical, sales, etc.) charged with developing the annual plans for brands within the IBD franchise

• Develop marketing campaigns and messaging platforms, supported by deep customer insights, to achieve franchise objectives across stakeholder and customer groups, including possible new product and/or indication launches

• Interface with medical, regulatory and legal to develop marketing materials and promotions. · Direct and oversee marketing staff in the implementation of national marketing programs, including development of marketing principles and competencies across team.

• Oversee relationships with public relations and advertising firms used to promote Takeda IBD products

• Drive delivery of innovative marketing platforms, leverage digital technology, create and deliver customer/patient support solutions, develop and communication clinical and economic value propositions to various stakeholders,

• Work closely with sales leadership to develop and implement tactical programs that optimize Takeda’s selling efforts and sales.

• Work with managed markets to develop and implement pricing, access, and contracting strategies across payer and account customer sets

• Create and manage the franchise marketing budget, including advertising, media, public relations, and market research.

• Serve as a key member of the GIBU Leadership Team

Minimum Requirements/Qualifications:

Required:

• Bachelor’s degree

• 12+ years' experience in commercial pharma roles, the majority of which include strategic marketing and marketing leadership experience in the US (including people management) in specialty and/or rare

Preferred:

• MBA

• Commercial pharmaceutical biologics experience

• Commercial pharmaceutical sales experience

• Therapeutic knowledge – an in-depth understanding of the disease state, treatment paradigms and future trends in IBD markets

• Product knowledge – comprehensive understanding of the medical /therape