Associate Director, Social

Company Description

About UNIT3C
Publicis Media UNIT3C is the leading paid social media center of excellence inside of Publicis Groupe.  We provide social marketing expertise across a large portfolio of premier and innovative blue chip clients.  As social media continues to explode for brand awareness, engagement and commerce, UNIT3C provides the point of view, innovative recommendations and drives results.

Job Description

Position Purpose:
The Associate Media Director, Social is responsible for developing innovative social strategies to meet and exceed client business objectives and spearhead social programs. Works with media team to translate the client goals and objectives into actionable items. This role is responsible for leading a group of social media planners while fostering integration/communication across all departments and partner agencies.  

PLEASE NOTE THIS IS NOT A CONTENT CREATION OR ORGANIC POSTING POSITION.

Responsibilities:

• Develop the overarching social media strategies for specific clients 
• Oversee strategic execution, optimization and billing for designated team
• Build, maintain and grow client relationships and client business
• Service multiple brands across the Beauty & Retail industry
• Work across Facebook, TikTok, Pinterest, Instagram, Snapchat, Reddit and other emerging social media platforms to oversee the design, build and management of campaigns
• Gauge team objectives, challenges and needs by performing regular assessment
• Maintain a comprehensive understanding of client’s social media budgets and program elements – can easily answer questions pertaining to status of account (stage of plan, buys, performance, current workflows, and client billings)
• Apply solid understanding of audience profiling techniques, social media consumption habits and competitive analysis. Seek innovation solutions and craft social POV’s
• Work across internal channels (Strategy, Investment, Analytics teams) on plans
• Work with external partners, vendors and integrated advertising team
• Opportunity to participate in new business pitches across verticals
• Work in alignment with Vice President to ensure growth standards are met and operating margins are maintained
• Identify resources to allow for both meeting the client’s current needs but also invest for growth
• Develop, implement and maintain training programs to ensure proper employee education and new hire onboarding
   

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study.
• Strong ad tech marketing knowledge and proficiency is required
• Advanced skills in Excel (pivot tables and macros)
• Strong analytics, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
• Extensive experience working with native social media ad platforms (Facebook, TikTok, Snapchat and Pinterest are priorities)
• Excellent verbal and written communication skills; the ability to think on your feet, to be creative and talk knowledgeably about digital media and its implications on today’s businesses
• Proven track record of managing teams with internal and external stakeholders
• Ability to move fast, be bold and thrive in a dynamic, quickly changing environment
• Interest in being a part of a start-up division with hands on approach to all phases of the media process

Knowledge, Skills, Abilities & Competencies:

• Experience with campaign management/ad serving technology (i.e. Double Click, DoubleVerify, Google Analytics and social platforms: Facebook, TikTok, Pinterest & Snapchat)
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)  
• Experience analyzing data and market research 
• Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
• Friendly, upbeat demeanor, with strong leadership and managerial skills, guiding the junior staff
• Must be a self-starter, with strong attention to detail 
• Works well under pressure while communicating to multiple touch points
• Strong time-management and organizational skills 
• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
• Experience managing multiple, competing priorities, duties and/or projects

Additional Information

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

Compensation Range: $91,000 - $120,000 annually. This is the pay range the Company believes it will pay for this position at t