Adjunct Instructor - MBA Marketing

Appointments are made on a term-by-term basis. Adjunct faculty are required to successfully complete an online Canvas LMS orientation course before being scheduled, as well as other training if required by the department. This is a face to face course. Local applicants only.
 
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To ensure timely submission of your credentials, qualified applicants should apply following the specific instructions noted in each job posting. For all positions, a Masters Degree in the relevant field is required, along with related work and/or academic experience. For most postings, a Ph.D. or other terminal degree is preferred.

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Minimum Qualifications

Ph.D. or Master’s. A minimal of 5 years teaching experience or post-secondary teaching experience preferred. Your resume must be submitted in ACBSP format.

Course Description

MKT631 Consumer Behavior

This course is designed to review behavioral science concepts applicable to understanding behavior of consumers in the marketplace as related to designing marketing strategy. This includes the nomenclature commonly used by marketers to describe the application of consumer behavior knowledge. Understanding situational influences such as information processing, learning and memory, attitude formation and change, post-purchase behavior, ethical/social issues are integral to marketing strategy formulation through an examination of the consumer decision process, a process foundational to the study of consumer behavior. Topics covered include effects of internal factors (perception, learning, memory, motives, personality, emotions, and attitudes), and external factors (the significance of word-of mouth marketing and the role of opinion leaders) on consumer decision making, information processing, learning and memory, attitude formation and change, post-purchase behavior, ethical/social issues, and effects on marketing strategy. 

MKT632 Strategic Brand Management

This course approaches the study of brand management by illustrating the formulation of strategically sound brand management programs and the evaluation and control of the implementation of key brand initiatives (new products, advertising support, etc.). Focus is on theories and models to develop and manage brand equity. Specific learning modules include customer development, brand strategy development, brand extension development and annual brand planning. Specific attention is focused on case studies and team projects in building, measuring and managing brand equity. Building and effectively maintaining brand equity is among the top priorities of high performing companies. Effective brand-building and brand management drives superior financial results, consumer loyalty and competitive insulation. This course provides students with insights into how profitable brand strategies can be created and the implications for brand management professionals. The class blends marketing theory and practice to provide perspective on corporate marketing and the brand management function. Therefore, the goal of competitive strategy for a brand is to find a position in the industry where the brand can: 1) articulate a compelling value proposition, 2) defend itself against competitive forces and influence them in its favor and 3) leverage communication resources to sell the brand message and build brand equity. 

MKT633 Digital and Social Media Marketing

This course aims to provide the theoretical knowledge and practical insights for integrating social media and digital marketing into the traditional marketin