Smartwool & icebreaker: Integrated DTC Marketing Manager

Now that you’ve found the job description, what’s next? 

At icebreaker and Smartwool, we are two unique brands that embody the same spirit of belonging, adventure, sustainability, and getting out there. We create products made for people who enjoy nature and want to go far and feel good. We do this all while keeping our planet and the impact of our products in mind. 

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, icebreaker and Smartwool may be just the place for you.  

To learn more about our values and our culture, visit www.icebreaker.com or www.smartwool.com.  

Smartwool & icebreaker: Integrated DTC Marketing Manager

What will you do? 

As the Integrated DTC Marketing Manager, you will work collaboratively and cross-functionally to develop and execute seasonal marketing campaigns for Smartwool and icebreaker brands in the US and Canada.

This position will report to the Senior Marketing Manager and partner with Brand Marketing, E-Commerce, CRM, Retail, Product, and Creative Marketing to drive DTC demand and grow market share for the Smartwool and icebreaker businesses. You will be an essential part of our team, assisting and helping execute asset production, digital marketing activations, and overarching branded marketing efforts across all DTC channels in AMER, while ensuring continuity with Global Marketing GTM priorities.

Let’s break down that day-in-the-life a bit more. 

• Responsible for leading and implementing short and long-term integrated marketing strategy, communicating consistent messages across e-commerce and retail marketing channels for Smartwool and icebreaker
• Develop and execute seasonal marketing strategies for all Smartwool and icebreaker DTC channels in North America
• Build strong partnerships and establish credibility with both internal and external stakeholders, based upon a demonstrated collaborative approach, leadership skills and experience
• Partner with eComm and retail teams to ensure CRM and performance marketing is driving traffic and conversion
• Define, evaluate and report key metrics that tie to business goals
• Work closely with cross functional partners to support new product initiatives
• Brief and review all regional creative needs for Smartwool.com, Smartwool.ca, icebreaker.com, and icebreaker retail stores in North America
• Collaborate with regional paid media, social media, community, PR, and athlete teams to ensure continuity of brand expression across all campaigns
• Collaborate with internal CRM and CDP teams to develop and implement new advanced consumer targeting strategies
• Accountability for strategic delineation of seasonal marketing priorities and stories within Smartwool/icebreaker portfolio
• Lead and implement organic SEO strategy on Smartwool.com and icebreaker.com
• Maintain departmental calendars for internal and external stakeholders

What do you need to succeed? 

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5+ years of experience and professional achievements. 

The foundation skills you will need in this position are: 

• Strategic Leadership: Direct and coordinate marketing activities to achieve brand sales goals.
• Initiative: Responsible for strategies related to spending, pricing, product, packaging, med