SVP Marketing

Who We Are:

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

Position Overview

This is for a newly launching major premium experiences and hospitality program. On Location is seeking an experienced marketing leader who demonstrates universal excellence in driving impact and managing a marketing team of 30+ individuals. This role will be responsible for establishing a marketing strategy, hospitality branding and achieving ambitious revenue goals in collaboration with sales and ecommerce teams. The role will drive marketing strategy and execution among all hospitality prospects from B2B to consumer and at all levels of the funnel from top of mind awareness to purchase.  SVP of Marketing for this multi-billion-dollar North American Project will be adept at relationship and stakeholder management, as well as motivating and driving B2B, B2C, digital, and creative marketing teams. They will lead a team to engage target audiences across the globe, acquire qualified leads for sales, and sell premium hospitality products via ecommerce in the leadup to and throughout the event.

Key Responsibilities

• Build and lead a world-class marketing organization inclusive of B2B strategy, B2C strategy, creative, CRM and digital marketing.

• Partner with external and internal stakeholders to create powerful global and local marketing campaigns to drive awareness, engagement, and sales – both B2B and B2C.

• Enable global sales and distribution teams with robust toolkits and materials.

• Develop country and product-specific marketing timelines and channel strategies to expand reach and increase market penetration in partnership with sales.

• Partner with sales to qualify and optimize lead flow across channels and markets.

• Direct consumer marketing efforts aimed at delivering ambitious ecommerce revenue targets.

• Develop research and insights plans across key prospect and buyer groups to help inform product, pricing, marketing targets & messaging.

• Utilize advanced analytics and forecasting techniques to assess marketing strategy effectiveness and identify opportunities for revenue growth.

• Demonstrate the financial acumen and analytical skills necessary to review marketing data and evaluate profitability.

• Partner closely with GM and sales in real-time monitoring of financial performance metrics including revenue, expenses, and profitability, and implement and adjust strategies as needed to achieve financial targets.

Qualifications

• Bachelor's degree in business administration, marketing, or related field; advanced degree preferred.

• Minimum of 15 years of experience in marketing and in leadership and management roles, experience with sports and entertainment industry preferred.

• Proven track record of driving growth, managing substantial budgets, and measuring and optimizing marketing investment ROI.

• Strong leadership and team-building skills, with the ability to drive results in a dynamic and competitive environment.

• Excellent communication and negotiating skills with the ability to build relationships with internal and external stakeholders and be influential.

• Proficiency in marketing analysis, budgeting, and forecasting techniques.

• Experience with ecommerce and assessing marketing tech stack.

• Strong business acumen and understanding of market trends, consumer behavior, and competitive landscape in the sports industry.

• Willingness to travel frequently (75% of the time) and work flexible hours as needed to accommodate project requirements.

#LI-CA1

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.  

Endeavor is an equal opportu