Digital Business Analyst

Job Description

This position is responsible for conducting sophisticated analysis of our digital platforms and omnichannel interactions to provide insights for Agilent Digital optimization and supporting Marketing Programs.  This includes developing models, assessments, proposals and reporting mechanisms in order to develop a deeper understanding of customer behavior and use the data to drive marketing strategies and meet business goals.  This position will also be responsible for digital customer behavior and marketing campaign analysis and will be involved in analytical consulting, customer research, and segmentation analysis.

PRINCIPAL RESPONSIBILITIES

• Generate data analysis and recommendations utilizing analytic tools to develop business and marketing insights for digital platforms and omnichannel interactions

• Analyze customer purchase/transaction patterns to surface customer trends and demand generation opportunities by using statistics/predictive modeling

• Analyze customer digital footprint and behavior to provide insights

• Develop and communicate measurement strategies for digital platforms and omnichannel interactions

• Design and implement tests to measure the effectiveness of digital & marketing communication strategies

• Conducts post-execution analysis to identify best practices, interpretation and recommendations, and opportunities for improvement

• Analyze long term trends to discover opportunities for improvement in digital & marketing programs

• Provide consultation to business partners on designing and measuring data-driven digital & marketing programs

• Partner and collaborate with Marketing and Digital organizations

• Maintain an ongoing understanding of business and marketing goals as a foundation for thoughtful business information solutions

• Maintain expertise in Martech platforms

• Fulfills responsibilities while exhibiting Agilent values at all times

Qualifications

• 8+ years experience in marketing and/or digital analytics

• Bachelor’s degree in business/marketing, science/engineering, statistics, analytics, or related field; MBA preferred

• Analytics tools experience (Google Analytics, Adobe Analytics, Adobe Customer Journey Analytics preferred)

• CRM-related experience (SAP & Salesforce.com preferred)

• Track record of measurable success from data driven insights to strategy

• Strong business acumen to translate data into actionable recommendations

• Strong communication skills and the ability to process and present vast amount of data into meaningful information.

• Excellent organizational skills, the ability to handle multiple tasks simultaneously, and the ability to work both independently and as part of a team

• Strong collaboration and partnering skills, the ability to work with a diverse group of individuals and influence change

• Effective project management and organizational skills

• Works well with a diverse group of individuals throughout a global organization

Additional Details

This job has a full time weekly schedule. It includes the option to work remotely. Applications for this job will be accepted until at least November 29, 2024 or until the job is no longer posted.

The full-time equivalent pay range for this position is $116,800.00 - $219,000.00/yr plus eligibility for bonus, stock and benefits. Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Pay and benefit information by country are available at: https://careers.agilent.com/locations

Agilent Technologies, Inc. is an Equal Employment Opportunity and Affirmative Action employer. We value diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be disc