Associate Director, Social Strategy -NYC - American Express

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

Position  

Media Specialist, Social Strategy 

Business Overview  

KINESSO is the technology-driven performance marketing agency that sits at the very heart of Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com   

Position Overview 

Who you are: We are looking for you - dynamic, best-in-class talent - to join the KINESSO Social team. In this role, you will work closely with team members to develop collaborative, creative, and informed, social plans for a leading client within healthcare and provide a fresh, new perspective on the ever-changing digital landscape of digital marketing, pushing for innovation within a regulated space. An ideal candidate has a proven track record of building and implementing and activating social media campaigns, a thorough understanding of the basic essentials of search, social, and digital marketing principles, and a desire to learn and grow their skillset through interactive media and emerging technologies. 

Responsibilities 

• Work with the strategy team to translate the strategic platform to social media, experiments with new ad units and platforms while delivering paid social plans designed to meet client goals  

• Present plans to internal partners and client groups  

• Work closely with Account/Media team on the development, implementation and optimization of campaigns to successfully execute the defined strategy and achieve business results  

• Serve as resource in terms of gathering and distributing research around the industry or our clients  

• Develop a strong working relationship with the media sales community, specifically our partners, to become the point person for day to day needs and account maintenance for all active campaigns:  

• Use research tools to develop profile of target audiences with view into their social/online behaviors, media consumption, etc.  

• Ensure agreed upon pacing and delivery of campaigns, prompt delivery of reports to clients and accurate/useful performance reports  

• Become proficient with 3rd party ad-serving, tracking & analytic systems to be able to accurately input media plan details and launch campaigns  

Required Skills and Experience