Senior Brand Manager

Company Description

We are a growing behavioral healthcare company looking for a talented copywriter to join our marketing & communications team. In this role, you will be responsible for creating compelling marketing copy for various audiences, including but not limited to patients, healthcare professionals, payors and others. You will write copy for both print and digital assets, as well as help with editing the work of your peers. The ideal candidate will be comfortable in a fast-paced, collaborative environment without sacrificing any attention to detail and can easily work on multiple projects (and brands) at any given time. If you have a deep passion for writing and want to grow a career in healthcare, we look forward to hearing from you

Compensation Range: $91-108k per year.

Compensation will be dependent upon geographic region, education, and experience.

Our Offer to You!

We are dedicated to empowering our employees with their professional and personal development by providing:  

•    401(k)
•    Healthcare benefits 
•    Vacation and sick days
•    Employee referral program
•    Employee discounts to various stores, amusement parks, events, etc.
•    Continuing education (CE) programs and training
•    Weekly training opportunities 
•    Advancement opportunities within the organization 

Job Description

The Senior Brand Manager is tasked with leading and executing comprehensive marketing strategies across the eating disorder and substance use disorder portfolios. This role requires a strategic mindset to manage all aspects of marketing campaigns from conceptualization and planning through execution and analysis. The successful candidate will drive growth and enhance the reputation of our brands through effective digital, email, and integrated marketing campaigns.

Essential Job Functions:

1. Strategic Campaign Management:
   • Design and implement quarterly integrated, multichannel marketing campaigns to boost brand awareness, engagement, and customer acquisition.
   • Utilize competitive analytics, market insights, and consumer trends to refine brand positioning, messaging, and creative outputs.
2. Patient Acquisition and Conversion Optimization:
   • Manage and optimize all aspects of digital marketing to meet and exceed budgetary goals.
   • Develop and refine marketing automation strategies to engage leads throughout the patient journey, ensuring our brands remain top of mind.
   • Conduct A/B testing on various campaign elements, manage Marketing Qualified Leads (MQLs), and oversee the seamless transition of leads to the admissions team.
   • Monitor and report on email marketing performance, fostering a culture of continuous improvement and learning.
3. Cross-Functional Leadership and Collaboration:
   • Act as the primary liaison between divisional leadership and the marketing department, ensuring alignment and efficient communication.
   • Guide call center operations with strategic insights on call handling processes to maximize patient conversion rates.
4. Performance Analysis and Reporting:
   • Regularly analyze the performance across various media channels, making data-driven decisions to optimize strategies and improve cost-per-acquisition (CPA).
   • Prepare and present quarterly marketing business reviews that highlight key results, actionable insights, and recommendations for future marketing strategies.
5. Project and Resource Management:
   • Oversee the project management of website and landing page development, timely updates, and production of marketing collateral.
   • Collaborate closely with other marketing team members to ensure all digital campaigns are optimized for search engines, content and social media.

The role requires a dynamic, results-oriented marketing professional who excels in a fast-paced environment, capable of juggling multiple projects while strategically driving brand growth and market penetration. 

Core Competencies: 

• Proficient in MS Office applications, which include Outlook, Word, Excel, and PowerPoint.
• Strong analytical skills.  Able to navigate data across various channels and identify actionable insights.
• Ability to build and sustain trusting relationships with diverse individuals and groups.
• Actively offering assistance to team members when needed and celebrating team achievements collectively.
• Ability to establish and maintain cooperative relationships with community-based organizations, patients, families, vendors, and other resources to promote client services, care, education, and advocacy.