Senior Manager of Public Relations and Communications

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

This role is onsite 5 days a week in Fremont, CA

About the Role

Weee! is seeking an experienced Senior Manager of PR & Communications to lead our public relations and communications strategy. This role will be pivotal in driving brand awareness, enhancing Weee!’s reputation, and fostering relationships with media outlets and influencers. The individual will collaborate with cross-functional teams to create compelling narratives that highlight Weee!’s growth, innovation, and mission to celebrate Asian (and other ethnicities in the future) food and culture in the U.S.

Key Responsibilities

• PR Strategy Development: Lead the development and execution of a comprehensive PR and communications strategy to promote Weee!’s brand, products, and leadership across national, regional and niche media.
• Media Relations: Build and maintain strong relationships and generate opportunities for coverage, with key media outlets, journalists, analysts and other thought leaders to ensure positive media coverage and ongoing media engagement.
• Building the Weee! Brand: Craft compelling brand narratives that highlight Weee!’s unique value proposition, growth trajectory, and leadership in the Asian e-commerce space.
• Leadership: Work closely with the Executive and Leadership team to develop thought leadership platforms, including media interviews, speaking engagements, and executive content.Train executives to deliver compelling and effective messaging in interviews and talks.
• Content Creation: Oversee the development of PR materials including press releases, media pitches, fact sheets, talking points, and other written communication.
• Campaign Management: Collaborate with the marketing and creative teams to ensure cohesive messaging across all platforms and to support PR initiatives with integrated campaigns where relevant
• Event Management: Coordinate PR for brand events, product launches, and community engagement initiatives, working closely with external partners.
• Media Monitoring: Analyze media coverage and PR performance, providing regular reports and recommendations for optimizing outreach and strategy. Identify, track and maintain a constant pulse on media trends in the online grocery industry
• Crisis Communication: Develop and implement a crisis communications playbook, ensuring swift and effective responses to any brand-related challenges or crises.

Experience and Qualifications 

• Experience: 7+ years of experience in PR and communications, preferably in ECommerce, retail or consumer led businesses. 
• Prior experience working in a high-growth startup or scale-up environment is a plus.
• Media Expertise: Proven success in securing media coverage across national, regional, and niche outlets. Strong relationships with U.S. media, especially in food, lifestyle, and tech sectors. Familiarity with e-commerce platforms and trends
• Cultural Sensitivity: Deep understanding of and connection to Asian cultures and communities in the U.S. is highly preferred.
• Multilingual abilities (especially in Mandarin, Cantonese, or other Asian languages) are a plus.
• Communication Skills: Exceptional written and verbal communication skills with the ability to craft clear