Growth Product Manager, Pricing, Monetization & PLG

Insense is a rapidly growing B2B SaaS/Marketplace platform that connects brands with creators and influencers for impactful collaborations. Make an impact in the creators economy and join efforts to become a first-choice creator content & ad platform for e-commerce.

We are inviting you to join us on this exciting journey!

👋🏻 Hey there!

We are looking for a full-time self-motivated and result-oriented Growth Product Manager who will support our Client Growth team by impacting on how we monetize our product, improve self-serve PLG funnel conversion and collaborating with different team members and the company's departments.

We organize our marketing and growth work into:

• Fuel (Content & Brand) – the stories, visuals, and creative

• Engine (Growth Marketing & PLG) – the funnels, channels, and experiments that drive revenue

• Foundation (Product Marketing) – the audience, market, and product understanding

You’ll own a critical part of the Engine.

As Growth Product Manager – Pricing, Monetization & PLG, you’ll be responsible for the levers that directly impact revenue:

• How we monetize the product (pricing & packaging)

• How users move through the self-serve PLG funnel (sign-up → activation → upgrade → expansion)

• The experiments we run to improve conversion, ARPU, and LTV

You’ll report into the CRO, collaborate closely with Product, and work tightly with Product Marketing, Marketing, Sales, and CX.

📍This role is open to anyone based in CET Time Zone

⏰ You must be available every working day between 9 am and 1 pm EST.

Who we are looking for

Required:

• Professional spoken and written English.

• 4–7+ years in a Growth PM, Product Manager, data-driven Product Marketing, or similar revenue-focused role in B2B SaaS or marketplaces

• Hands-on experience with PLG or self-serve funnels, experimentation, and improving activation/conversion.

• Strong analytical skills; comfortable working with SQL/BI tools or equivalent, alongside product analytics.

• Experience with or strong interest in pricing and packaging strategy.

• Able to work across functions and influence without formal authority; you enjoy aligning Product, Marketing, and Sales around experiments.

• You like owning a measurable piece of the revenue engine and iterating quickly

Bonus points:

• Experience in creator, influencer, or marketing tech.

• Prior work on usage-based or hybrid pricing model.

Responsibilities

1. Pricing & Monetization

• Own the pricing and packaging strategy for Insense (plans, limits, feature access, add-ons).

• Define and validate value metrics (what we charge for and how usage scales).

• Analyze performance of current pricing (conversion, ARPU, churn, upgrades) and propose improvements.

• Design and run pricing experiments (e.g., new plan structures, trials, credits, usage limits), and measure impact.

2. PLG Funnel Ownership

• Own the self-serve funnel for key user paths:

  • Sign-up → first value → activation

  • Activation → paid conversion

  • Paid → expansion/upsell

• Identify drop-offs and opportunities along the funnel and prioritize experime