Marketing Specialist
Brown and CaldwellAbout the role
Brown and Caldwell has an exciting opportunity for a full-time Marketing/Proposal Specialist in our growth-oriented engineering, environmental consulting, and construction firm. The position is ideal for candidates with a passion for strategic business development, compelling writing, and creative thinking. We are looking for candidates who are self-driven, efficient with deadlines, and able to work effectively with diverse teams of engineers, marketers, and design staff to create persuasive content and standout deliverables. The successful candidate will partner and work closely with senior marketing and sales leaders on tracking opportunities and developing strategies to capture work in competitive markets; creating persuasive proposals, presentations, and marketing materials; and maintaining systems and tools to promote overall efficiency and effectiveness. The position provides a variety of sales and marketing support functions as outlined below.
Detailed Description:
The Marketing/Proposal Specialist supports sales / marketing and business development efforts, including: strategic client development, proposal tracking; creation of persuasive proposals, presentations, and marketing materials; article writing; team development and training; and maintenance of systems and tools to promote overall efficiency and effectiveness. Marketing/Proposal Specialists work closely with senior leaders including Senior Marketing Specialists, Marketing Manager(s), and Senior Technical Staff. Primary responsibilities include:
- Proposal / Presentation Development: Partner with pursuit teams on pursuits and SF330 submittals for municipal clients to advance our positioning and deliver proposals that resonate with our clients. Responsibilities include coordinating all elements of pursuits: strategy development, messaging, formatting, proofreading, coordination with graphics, editing/review, compliance, brand adherence, and efficient and timely production. Facilitate interview and presentation preparation and coaching.
- Client Development: Provides general business development support to facilitate client development with Client Service Managers (CSM), including assembling information packages, connecting CSMs to other clients, experts, and opportunities within the organization, organizing client workshops and special events, and maintaining marketing files. Work with CSMs to understand and respond to client needs, meetings, and events.
- Business Development: Contributes to company marketing process improvements to support efficiency and overall sales program effectiveness. Provides planning support for key conferences to maximize presence and investment.
- Marketing Information: Manages process to create and maintain well-organized, up-to-date qualifications statements, project descriptions, and resumes that reflect firm strengths and client benefits. Provides timely entry of accurate and complete opportunity information and products in company tracking systems.
- Market Sector and Service Line Development: Coordinate with other marketers and senior technical staff to implement market sector and service line initiatives. Support events, communications, and branding efforts to enhance BC’s position in the market.
Desired Skills and Experience:
- A Bachelor’s degree (Communications, English, Journalism, or Marketing preferred) with 5+ years of experience in a related role preferred. Experience in engineering, environmental, architectural, and/or construction field is a plus.
- Excellent interpersonal and communications skills with emphasis on superior persuasive writing and presentation ability. Experience coaching others in interviews/presentations preferred.
- Ability to multi-task, prioritize, and work independently as well as in team environments, often under tight deadline situations.
- Highly skilled in persuasive writing.
- Ability to identify key issues and patterns from partial/conflicting data.
- Proficient Microsoft Outlook, Word, PowerPoint, and Excel.
- InDesign experience preferred.
- Travel up to 25%
Salary Range: The anticipated starting pay range for this position is based on the employee’s primary work location and may be more or less depending upon skills, experience, and education. These ranges may be modified in the future.
Location B: $30.70- 42.20
Location C: $33.50- 46.00
You can view which BC location applies to you here. If you have any questions, please speak with your Recruiter.
Benefits and Other Compensation: We provide a comprehensive benefits package that promotes employee health, performance, and success which includes m
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