Associate Director, Health Care Professional Analytics
KenvueAbout the role
Kenvue is currently recruiting for a:
Associate Director, Health Care Professional AnalyticsWhat we do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.
Role reports to:
Head of Media and HCP AnalyticsLocation:
North America, United States, New Jersey, SummitWork Location:
HybridWhat you will do
The Associate Director, Health Care Professionals Analytics is a senior analytics leader responsible for driving data‑backed decision making across Kenvue’s healthcare professional (HCP) ecosystem in the United States. This role sits at the intersection of professional advocacy, scientific engagement and commercial growth, ensuring that HCP investments are measurable, optimized and meaningfully connected to brand outcomes.
Key Responsibilities:
HCP Analytics Strategy & Leadership
- Own the US HCP analytics strategy, translating professional engagement data into insights that shape brand, advocacy and growth strategies
- Act as a strategic thought partner to brand, medical, media and commercial leaders on how best to engage key HCP audiences
- Ensure HCP insights are integrated into broader business planning and go-to-market execution
HCP Segmentation, Targeting & Engagement
- Lead development of data‑driven segmentation, prioritization and tiering models for key HCP types (e.g., dermatologists, pediatricians, dentists)
- Analyze and optimize engagement strategies across field, digital, hybrid and peer‑to‑peer channels
- Evaluate differences in behavior and influence across HCP sub‑segments (e.g., high‑volume versus community dermatologists, general versus pediatric dentists)
Advocacy, Education & Scientific Impact Measurement
- Measure effectiveness of HCP education, scientific exchange and endorsement initiatives
- Partner with medical affairs to align analytics with evidence‑based storytelling, continuing medical education initiatives and congress activations
- Quantify how HCP advocacy impacts brand credibility, professional recommendation and downstream consumer behavior
Performance Management, KPIs & ROI
- Define and maintain HCP‑specific KPIs across reach, engagement quality, frequency and business impact
- Lead ROI and optimization analyses across HCP investments, identifying where to scale, refine or stop activity
- Build transparent dashboards that enable leaders to quickly understand HCP performance across brands and categories
Integration with Media, Digital & Commerce Analytics
- Collaborate with media and digital teams to embed HCP insights into audience strategy, media optimization and connected journeys
- Assess how HCP engagement influences digital discovery, consideration, content engagement and conversion
- Support cross‑brand efforts by identifying scalable HCP strategies and analytics frameworks
Data, Tools & Ways of Working
- Partner with data science, tech and external vendors to ensure high‑quality, HCP data, compliant data usage and scalable tools
- Standardize methodologies and measurement approaches across brands and HCP types
- Identify opportunities to leverage automation, advanced analytics and AI‑enabled insights to improve speed and precision
Collaboration & Capability Building
- Serve as a trusted analytics advisor to senior stakeholders across brand, medical and commercial teams
- Mentor and develop analytics talent, strengthening HCP analytics capability across the organization
- Promote a culture of accountability, continuous improveme
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